MANAGE ADS TO ALL SCREENS – FROM JUST ONE.
COMPREHENSIVE AD MANAGEMENT FOR THE BUY-SIDE AND SELL-SIDE OF MULTI-PLATFORM GLOBAL ADVERTISING
If you’re an advertiser or agency, or if you’re selling media to advertisers, the way you optimize the value of your content is vastly different – but deeply connected.
On the advertising buy-side, advertisers and agencies need to manage their brands across multiple platforms and campaigns around the world – iterating and tailoring the right ad for the right screen, honoring contracts and talent rights, and working to understand where every ad is playing and how consumers are responding.
On the sell-side, programmers and providers work to make every program more profitable, working more closely than ever with advertisers to get spots filled with the best advertising in the shortest period of time.
On either side, there’s a lot of complexity to solve for. Comcast Technology Solutions’ comprehensive ad management platform is built to unify media planning and buying, automated ad versioning, management, traffic, talent rights, metadata, and distribution for linear and digital destinations in a single suite.
The Advertising Suite offers a full global ad distribution footprint through our partnership with the leading international ad delivery platform Peach. Manage the workflow of video creative content between thousands of production companies, agencies and media owners, and brands. Our platform supports the standards for every major global market to get the right ad version to any screen, anytime, anywhere.
Comcast Technology Solutions has poured decades of experience into an Ad Creative Suite that seamlessly incorporates standard finishing services, like closed captioning and ad tagging, with the latest in dynamic creative optimization to change the way you think about ad customization.
The Demand-Side Suite gives you the visibility and control to plan, deliver and track your media planning across all digital and linear destinations. Mitigate risks of talent management and, at a press of a button, automatically distribute to where and whom you wish.
With our services for the supply-side, buyers and sellers have access to a cloud-based universal ad library, which improves the workflow between demand- and supply-side — reducing the amount of time required to place campaigns from days to hours.