
Automated advertising workflows for the "New Roaring 20's" and beyond.
To reinvent our own workflows, we envisioned the optimal end-state for our roles as both advertiser and content and streaming providers, and then engineered backwards to reimagine and reinvent an end-to-end service that would get us – and you – where we all need to go.
We brought the technology together, innovating the parts that needed to be upgraded – or invented outright. We identified several overarching requirements that the service needed to achieve in order to get closer to a true future-proof architecture: