The Old Way of Building Video Apps is Broken

It won’t come as a surprise to anyone reading this that 2015 could already be called the year of OTT. With HBO Now launching onstage at the Apple keynote event, to Sling TV opening to the public with rumoured great success, to all of the media companies who are planning to – or already have – gone direct to the consumer, the landscape of TV is fracturing rapidly away from the traditional pay TV model.

In this new world, the critical question becomes: How do we build apps that wow? On every platform? That stand out in this crowded marketplace, and capture as much market share as possible?

It’s much easier said than done.

The problem is not a lack of brilliant user experience designers.
The problem is not a lack of commitment from TV companies to launch great products.

The problem is this: Current technology can’t deliver on their aspirations.

The old way of building video apps is broken – it has been for years.

If you’ve been through the grind of building multiscreen TV apps, then you’re all too familiar with the limitations. The chaos of multiple development agencies, weaving multiple backend technologies into multiple code bases, and struggling to deliver on the original designs in a world where device platforms enforce so many design restrictions.

Yet, over and over again, TV providers approach the same old development agencies to build TV apps using the same old technology. And they expect different results.

You.i Engine makes this old approach obsolete.

We took a UI renderer and fused it with a motion design suite to build beautiful, immersive applications that run fast on every platform using a single C++ codebase.

That’s right – one codebase to power TV apps on iOS, Android, Roku, Chromecast, Amazon Fire TV, Playstation, Xbox and many more.

Now thePlatform’s customers can benefit from a single integration point between mpx and You.i Engine that reaches all platforms. It’s simple to build and easy to maintain.

Speaking of design, thanks to our motion design suite, you’ve also got full front-end flexibility. Where a design change used to take weeks to go live on a single platform, You.i Engine exports motion designs directly from Adobe AfterEffects and represents them perfectly in production applications – in about five minutes, without rewriting a single line of code.

The future of TV belongs to the game changers. If you’re interested in being one of them, let’s talk.