Ready to Launch Addressable Advertising at Scale?

For the past several years, linear addressability has been the holy grail of full funnel marketing. Combining the digital capabilities of hyper-personalization with the unsurpassed reach of linear means that advertisers can have the best of both worlds. Yet, complexities in technology, distribution, rights and other hurdles have challenged operators, programmers and advertisers alike to harness the potential of targeted linear advertising – until now.

Comcast Technology Solutions recently announced a new industry offering to provide distributors and programmers with the backend technology needed to seamlessly drive addressable initiatives at scale.

How Might Addressable Benefit You?

Programmers

• Enhanced audience-based buying for marketers
• Improves inventory yield
• Harmonizes inventory across channels

Advertisers

• Enhanced audience-based buying for marketers
• Improves multi-screen inventory standardization & optimization
• Streamlines manual workflows

Distributors

• Reaches more targeted audiences
• Improves advertising results and ROI
• Enables contextual advertising within content and ad breaks