D2C is no enough

Date/Time: July 7, 5.00pm CET (9.00am MT)

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Online TV services have increased dramatically over this year and continue to do so. As SVOD and AVOD providers compete for consumer attention, they need to start thinking outside of the D2C box to be heard and keep growing. luckily, there is a distribution partner that can help.

This virtual panel will share insights from the new nScreenMedia whitepaper about how online TV providers of all sizes are discovering that traditional pay-tv services can be great partners in helping to expand distribution and reach new customers.

Author, Colin Dixon, Editor  of nScreenMedia , will be joined by Kisch, EVP Business Development & General Counsel at Vevo, and Greg Riker, Senior Vice President of Sales for the Americas at Metrological, to discuss the free-to-download whitepaper: "D2C is not enough: How Pay-TV can Help Drive SVOD/AVOD Success."

You will learn about the five key challenges faced by D2C providers in the increasingly competitive online TV market, and how pay-tv operators can help overcome them:

  • Accelerating growth 
  • Marketing in a video context
  • Reducing barriers to signup
  • The emerging role of search
  • Enhancing monetization opportunities

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