ABOUT NAB SHOW
NAB Show is the ultimate marketplace to experience hands on the pivotal solutions derived from the convergence of media, entertainment and technology. With 1 million square feet of exhibits and a world-class education program, this unmatched experience is where the entire digital ecosystem gathers year after year to leverage cross-aisle synergies and propel business forward. Join the professionals who are continuously redefining the future of the content life cycle.
For more information about the show, visit the NAB website.
Comcast Technology Solutions FREE Guest Pass code
|We are excited to offer a free Exhibits-Only Pass to our customers! Use the code LV9983 at checkout to receive this complimentary Guest Pass. Offer expires 3/2/18.|
DON't Miss our panels at nab show
The following program panels at NAB which will feature leaders from Comcast Technology Solutions:
|Cloud-Based Ad Management: An Efficient Response to a Changing Ecosystem – with panelist Josh Arensberg, Vice President and General Manager, Ad Platform at Comcast Technology Solutions||
Wednesday, April 11
It is no surprise that viewership is expanding to include not only live linear programing on the TV but also time-shifted viewing and multi-device viewing from multiple platforms. As content providers adapt their content delivery for the shift in viewership, they must also address monetizing and tracking in this disparate era. For ad-supported content, this often means dynamically inserting ads into set-top box (STB) video on demand (VOD) or digital outlets.
|Dead Air is not an Option – with panelist Joe Mancini, Director, Product Management at Comcast Technology Solutions||
Thursday, April 12
Every piece of content tells two stories. There’s the story that’s told when a viewer presses the “play” button, and there’s the story that each piece of content tells about where it can be played. That second story is told within its metadata – and it’s a tale full of twists and turns. This paper takes a look at the myriad of factors that must be addressed to deliver the right programing with associated information from machine to machine, and a mature content delivery strategy to account for each component. It’s a critical, increasingly complex function, and today there are more elements to consider than ever before. Content providers must perform a flawless balancing act to optimize content monetization in an ocean of mobile screens, contractual limitations, live events, and targeted regional programming.