DYNAMIC CREATIVE OPTIMIZATION (DCO)
How you can serve more relevant ads based on what a viewer is doing right now? Automated Dynamic Creative Optimization (DCO) achieves this by accelerating the customization needed to target audiences with tailored ad experiences. With proven and scalable technology, produce broadcast-quality ad versions in less than 45 minutes. Enjoy full control of versioning with a modular approach that works as a self-serve platform and integrates into your ad management technology stack. Use machine learning technology to automate the process of creative segment development.
High-Speed
In less than a minute, create multiple digital preview versions of a core ad.
Control
The full control of versioning is at your fingertips. Create and optimize your content, and fill your library to match messaging with your intended audience.
True Customization
Create localized ads with different openings, hero segments, offers, iconography – any combination of footage you want.
Cost-effective
The automated workflow lowers time to market as well as cost per version.
Improved Campaign Performance
Elevate the revenue potential of each ad by identifying and reaching a more engaged audience.
Global Solution
Create the ad versions you need and distribute them globally.
World-Class Production Services

Comcast Technology Solutions operates one of the largest studios in the central U.S. We are prepared to handle all of your advertising production needs including:

  • HD studio production
  • Video/audio post-production
  • Advanced motion graphics
  • Post-production services including closed captioning, ad tagging, watermarking, down converting HD to SD, voice overs and transcoding
Learn more about our creative solution.