IRIS.TV’s clients include video publishers, video players, and advertising technology companies. After publishers install IRIS.TV into their video players, their viewers watch more, watch longer, and watch more often. Powered by Adaptive Stream™, IRIS.TV integrates with your video player and utilizes adaptive machine learning to programmatically deliver the right video content to the right viewer continuously and in real time. Viewers enjoy an uninterrupted and immersive experience where they easily discover the content they love. IRIS.TV has proven to engage audiences and increase viewership on publishers’ sites and apps. Publishers increase their video ad inventory at a fraction of the cost of traditional CPC and other audience acquisition and paid media strategies resulting in increased revenue from each viewer and improved ROI across all platforms and devices. 


  • Increases video views and ad impressions
  • Increases time on site and reduces bounce rates
  • Tracks first-time user behaviors and remembers those preferences when users return to the site
  • Combines in-depth content metadata and user-tracking to get granular data on viewer interests
  • Promotes new content and back-catalogue content to viewers


  1. Send IRIS.TV asset feed for Cloud Video Platform (fka mpx) account
  2. Develop recommendation structure with IRIS.TV team
  3. Install IRIS.TV scripts into player settings


Adaptive Stream™ is pay-as-you-go pricing depending on scale. Alternative pricing structures are evaluated on a case-by-case basis. Workflow management and other customized solutions, including metadata management and optimization add-ons, can also be provided. Learn more about IRIS.TV at IRIS.TV.