Comprehensive, daily measurement of the online viewing experience
Nielsen and Comcast Technology Solutions
Comcast Technology Solutions collaborated with Nielsen to validate that their online video publishing solutions successfully preserve Nielsen’s audio watermarks, allowing online publishing of premium, ad-supported video content. Nielsen’s ratings system uses these watermarks to measure audiences for both video programming and commercials. This system provides the C3 ratings, which are the basis for the majority of television advertising negotiations, and will be extended to video viewing on the Internet this fall. This validation is the next logical step in advancing longer-term efforts to provide multi-platform audience measurement for media and entertainment companies served by Comcast Technology Solutions. The mpx video management and publishing system will allow networks interested in participating in “TV Everywhere” initiatives to distribute their content online, so that Nielsen can measure eligible cable, telco, and satellite video customers who access video programming via the web.
Comcast Technology Solutions has developed a streamlined process to deliver national television shows to the web:
- First we capture the national video feed of a programmer’s show using our ingest service.
- We provide editing functions for customers, and transcode the file into a format suitable for online viewing with the Nielsen audio watermark still intact. Then we upload the new Flash video file into the customer’s video management system.
- Customers can then publish their show to an online video player or website, using a video management system like mpx, which has been validated to preserve the Nielsen watermark.
- Depending on its customers’ strategy, mpx will provide the capability to replace this file as necessary to pursue other business models, such as online video advertising insertions.
Contact Nielsen at www.nielsen.com