Whitepaper

Cloud Based Ad Management Whitepaper

It is no surprise that viewership is expanding to include not only live linear programing on the TV but also time-shifted viewing and multi-device viewing from multiple platforms. As content providers adapt their content delivery for the shift in viewership, they must also address monetizing and tracking in this disparate era. For ad-supported content, this often means dynamically inserting ads into set-top box (STB) video on demand (VOD) or digital outlets. 

This paper will detail how a centrally-managed ad library — where all content providers can participate — can reduce complexities in ad management, VOD ad insertion, and dynamic ad insertion for different content types. It standardizes quality control, it streamlines tracking, and it reduces the time to execute campaigns.