Dead Air is Not an Option: the Evolution and Management of Video Metadata

Every piece of content tells two stories. There’s the story that’s told when a viewer presses the “play” button, and there’s the story that each piece of content tells about where it can be played. That second story is told within its metadata – and it’s a tale full of twists and turns. This paper takes a look at the myriad of factors that must be addressed to deliver the right programing with associated information from machine to machine, and a mature content delivery strategy to account for each component. It’s a critical, increasingly complex function, and today there are more elements to consider than ever before. Content providers must perform a flawless balancing act to optimize content monetization in an ocean of mobile screens, contractual limitations, live events, and targeted regional programming.