Video

The Dynamics of Creative Optimization

Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights!Weren’t able to join us live? Catch our session The Dynamics of Creative Optimization.

How does Creative Optimization work? Why does it matter? How can creative intelligence pave the way? What technology needs to be in place to capitalize on it?

“Personalization has long been a promise of digital marketing, but great data is just the first step,” explains John Nardone, Chief Executive Officer, Flashtalking. “If advertisers lack the technology and maturity to put their learnings to work, they cannot turn information into actionable intelligence.

Join Kevin Lemberg, Senior Director, Advertiser Partnerships, Comcast Technology Solutions and Andy Pocock, EVP, Corporate & Business Development, Flashtalking, as they talk about how to make the dream of DCO a reality.