It’s an exciting time on both sides of the media delivery spectrum. On one hand, new technologies and viewing experiences are emerging so fast that it’s hard to wrap a plan around them. On the other hand, meeting audience demand for differentiated content must remain central to your business model. With all this persistent change, global operators have an unprecedented opportunity to re-imagine the delivery workflow as a constantly evolving entity. It’s less about about polishing your crystal ball than it is about keeping your eyes on the horizon, and bringing broadcast quality into a dynamic, responsive, “on any screen” workflow that can instantly adapt to new technologies and techniques.
FIERCE EBOOK: THRUSTING BROADCASTING INTO THE DIGITAL FUTURE
Comcast Technology Solutions
The initial online video earthquake might have already occurred, but the ground is still shifting. Broadcast is still the premier destination for video consumption, and consumer demand for that kind of superior quality is permeating the digital space as well. Home television is still thriving, but consumers can access digital content from more than just their living room. Since the rise of digital over-the-top (OTT) programming, the transformation of the media/audience relationship has blown open the doors of possibility as to how video can be leveraged to create a compelling, lasting, and valuable new field of engagement. Yet, 80 percent of OTT apps is TV Everywhere, indicating that there is room to grow in the D2C arena. Topics covered in this guide include: • OTT Monetization • Direct-To-Consumer Service • Digitizing Video Experience Download now to learn more about shifting to this direct customer relationship model.