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Society of Cable Telecommunications Engineers (SCTE) 224

SCTE 224 is an Event Schedule Notification Interface (ESNI) standard that was approved by the Society of Cable Telecommunications Engineers (SCTE) in 2015.

Download our “SCTE 224: Broadcast and Digital Evolution” whitepaper to learn more about how the convergence of broadcast and digital delivery is evolving the way that providers deliver and monetize content, and how consumers use it.

Watch Now: “SCTE 224: Enabling Regionalization & Personalization Opportunities”
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HOW IS SCTE 224 USED AT COMCAST TECHNOLOGY SOLUTIONS?

Comcast Technology Solutions is a leader in SCTE 224-based rights metadata formatting and management. We need to be — it’s critical to the personalized experiences we deliver to our own subscribers.

With our Linear Rights Metadata Management (LRM) offering, we provide a holistic approach that transforms complex processes into manageable workflows, freeing you to focus on the quality of your content.

Ingest

Ingest your current program event data and output SCTE 224-compliant events that can be delivered to all your distribution partners.

Operate

Utilize the LRM console to view all event data, identify program gaps, and edit events in real-time.

Store

Send your data prior to broadcast to distributors or store for archive/audit (up to 120 days post-distribution).

Standardize

Utilize our proven approach to enhance the creativity of our delivery strategy.

Aggregate

Reduce the resources and time needed to develop and integrate with multiple processes.

Execute

Leverage our Decision Manager module to execute video content switching based on the SCTE-224 rules.

Source of Truth

Utilize the meta-data aggregated into LRM to enhance downstream processes within your video workflow.

Comcast Technology Solutions offers both programmers and operators an aggregation of SCTE 224 events, providing a single feed of rights metadata to the operator.