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What is SCTE 224?

SCTE 224 is an Event Schedule Notification Interface (ESNI) standard that was approved by the Society of Cable Telecommunications Engineers (SCTE) in 2015.

Comcast Technology Solutions is a leader in SCTE 224-based rights metadata formatting and management. We need to be — it’s critical to the personalized experiences we deliver to our own subscribers.

With our Linear Rights Metadata Management (LRM) offering, we provide a holistic approach that transforms complex processes into manageable workflows, freeing you to focus on the quality of your content.

Download our “SCTE 224: Broadcast and Digital Evolution” whitepaper to learn how the convergence of broadcast and digital delivery is evolving the way that providers deliver and monetize content, and how consumers use it.

Standardize
Bring all disparate metadata forms together, normalized into the SCTE 224 format.
Ingest
Ingest your program event data and prepare SCTE 224-compliant events for delivery to all distribution partners.
Operate
Maintain control and visibility of all event data, identify program gaps and edit events in real-time, all from one console.
Execute
Initiate video content switching based on SCTE-224 rules from the Decision Manager module.
Watch Now: “SCTE 224: Enabling Regionalization & Personalization Opportunities”
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A Metadata Management Makeover for Fox

What we really needed was an innovative way to rein in and manage a lot of disparate metadata.

— Timothy Joyce
SVP, Media and Broadcast Engineering, Fox Corporation

Learn more about SCTE 224.