Dumbstruck, a leader in emotion analytics, and AdFusion™, Comcast’s innovative ad management platform, have announced a strategic partnership to offer advertisers a unique ability to combine AI-powered emotion insights with a state-of-the-art ad management platform, enabling automatic alignment of the right creative with the right audience and facilitating ads that resonate more deeply and drive better, faster, and smarter results.  "We're thrilled to partner with AdFusion to offer advertisers the capability for an emotion-driven broadcast ad server," said Jeff Tetrault, Dumbstruck CEO. "Through the combination of our emotion analytics with AdFusion's robust ad management capabilities, advertisers will be empowered to deliver more impactful campaigns that truly resonate with their target audiences on an emotional level."  The Dumbstruck and AdFusion partnership offers a range of benefits for advertisers, including:  Pre-Optimized Ad Placement: Enable ads that resonate with the target audience before the campaign begins, maximizing impact from day one.  Making Every Impression Count: AdFusion automatically aligns ads to the most effective placements, enabling impressions that resonate with the audience by leveraging Dumbstruck’s rich emotion analytics at the buy line level.  Maximizing Potential ROI: Only produce & use ads that truly connect with your audience, optimizing both media and production budgets, enabling greater efficiency and effectiveness.  For more information or to schedule a demo, please contact Simon Morris, Head of Partnerships & Business Development at simon_morris@comcast.com  About Dumbstruck  Dumbstruck is an emotion analytics company that combines advanced artificial intelligence with decades of scientific research to measure and predict the emotional impact of advertising. Dumbstruck's technology helps advertisers create more effective campaigns that drive real business results.  About AdFusion  AdFusion is the result of Comcast’s commitment to developing a more efficient and intelligent approach to managing advertising efforts. By seamlessly integrating data across the advertising ecosystem, AdFusion streamlines workflows, enhances operational efficiency, and automates the management of ad campaigns, ultimately driving better, faster, and smarter results for our clients. 

Rogers Communications will begin an industry-first implementation of Comcast's leading network design the two companies announced today. With this collaboration, Rogers will advance its roadmap to deliver faster speeds, enhanced reliability, and lower latency across its footprint like what Comcast has made accessible to more than 60 million homes and businesses in the U.S. The effort continues Comcast's expansion of its global technology platform, allowing service providers across the globe to deliver next-generation connectivity and entertainment experiences to customers. “We’re continually investing in our national coast-to-coast wireline network, which connects over 60 percent of Canadian households, to deliver the best network performance to our customers,” said Mark Kennedy, Chief Technology Officer, Rogers. “We have a longstanding partnership with Comcast and we’re proud to continue working together to bring Canadians the best internet technology.” By integrating artificial intelligence, performing network functions in the cloud, and moving data processing closer to customers, Comcast has positioned its network to deliver a world-class Internet service to its consumer and business customers. AI identifies and solves network issues before they impact customers. The cloud enables more efficient use of network resources and the ability to scale capacity when demand spikes. And delivering services closer to end-users reduces latency and supports the highest quality connection for streaming, gaming, videoconferencing and more. Together, these technologies empower Comcast to deliver a faster, more responsive, and consistently superior internet experience to its customers. With Comcast’s network design and expertise as its guide, Rogers will be positioned to quickly upgrade its footprint and leverage the incredible benefits of the built-in AI, cloud and edge compute. It gives Rogers a clear path to roll out next-generation DOCSIS 4.0 Unified technology, to begin offering symmetrical multi-gig speeds nationwide, and industry-leading reliability, performance and security. “We revolutionized the entertainment experience when we launched X1 and moved the brains of the TV box into the cloud, and today that same technology is being used by TV providers across the globe,” said Charlie Herrin, president of Technology, Product and Experience for Comcast. Global Technology Platform Comcast’s global technology platform is the innovation engine behind its entertainment and connectivity products. The platform seamlessly integrates systems that combines voice search, discovery, apps and interactive features to deliver intuitive, delightful experiences for our customers. The latest collaboration with Rogers introduces a leading-edge network blueprint that can be deployed by network providers across the globe to speed their deployment of next-generation speeds, reliability and low latency to support the increasing data consumption needs of consumers. Comcast Technology Solutions Comcast Technology Solutions, the group within Comcast that specializes in helping service providers deploy its innovative products and technology, will provide Rogers with its new Access Network Solution as a part of the latest collaboration between the two companies. The solution includes the implementation roadmap, technical advisory services, and operational support, to support the deployment. Rogers and Comcast History of Innovation This partnership builds on the 10-year agreement to bring the latest award-winning Xfinity products and technology to Canadians across the country that Rogers announced earlier this year. With the expansion into the delivery of access network technology, Rogers continues to build on their leadership in connectivity and entertainment experiences.

DENVER, CO – September 10, 2024 – In advance of the 2024 IBC Show, Comcast Technology Solutions (CTS) today announced a new multi-year agreement with AMC Networks to serve as its centralized video platform for Managed Channel Origination (MCO) and Video On Demand (VOD). CTS will also serve as the primary video archive to enforce viewing rights and availability of AMC Networks’ vast library of premium shows, films, and brands across third-party content distribution partners. Under terms of the new agreement, AMC Networks will use CTS’ Managed Channel Origination (MCO) service to ingest, manage, and distribute linear TV, on-demand, and OTT video content across North America and South America for 28 channels including AMC, AMC+, BBC AMERICA, IFC, Shudder, SundanceTV, WE tv, and others. In addition, CTS’ VOD service will be used to deliver on-demand and OTT video content to MVPD, vMVPD, and OTT partners globally. CTS’ Managed Channel Origination delivers a fully managed 24x7 service aimed at improving operational efficiency, reducing capital expenses, and future-proofing customers’ ability to monetize world-class viewing experiences at scale. CTS’ MCO and VOD capabilities provide media companies, content owners, and broadcasters with a platform for unified video workflow from content ingest through delivery. “AMC Networks is home to many of the best stories, characters, and brands across TV and film, and a premier destination for global fan communities,” said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions. “We’re honored that AMC Networks will rely on us to help streamline their efforts to reach and monetize audiences across the Americas and around the globe. At Comcast Technology Solutions, our mission is to help leading media companies, like AMC Networks, reduce workflow complexity and redundancy, lower capital and operational expenses, and deliver exceptional quality viewing that today’s consumers demand across their screens of choice.” “During this time of evolution and change across our industry, AMC Networks is laser-focused on achieving the highest levels of efficiency and service quality across our video portfolio,” said Stephanie Mitchko, Executive Vice President, Global Media Operations and Technology at AMC Networks. “Whether it’s to support of our premium channels, our archives, or distribution of our acclaimed original franchises such as The Walking Dead Universe and the Anne Rice Immortal Universe, we believe that Comcast Technology Solutions provides us with the right technological backend for our future. CTS is committed to helping us shift towards a single ingest model, consolidate workflows, and manage our linear TV and VOD efforts across our networks and our third-party distribution partners. By centralizing with CTS, we expect to streamline operations, automate highly complex tasks, and free up valuable resources to focus more on creating and monetizing our extensive programming assets.” CTS’ Managed Channel Origination provides media companies with a unified workflow, from content acquisition through delivery, with 24x7 service level agreements (SLAs). It provides the capabilities needed to acquire, prepare, create, package, and deliver linear TV and OTT channels. Content is acquired either as live video or file-based acquisition via satellite, fiber, or secure IP. Channels are then prepared with Comcast Technology Solutions’ rendering operations, cloud-based content supply chain implementation, media asset management, and traffic and metadata services. Next, channels are created with capabilities such as channel automation playout (e.g., SCTE triggers, advanced graphics, closed captioning, and more), master control, and VideoAI™. From there, channels are prepared with the necessary encoding, encryption, and authorization policies, then delivered via satellite uplink, fiber, secure internet, or CDNs for MVPDs, vMVPDs, and OTT to any screen. Managed Channel Origination’s redundant and diverse IP routing infrastructure provides a secure global playout solution to accelerate delivery. In addition, CTS’ VOD services enable MVPDs, virtual MVPDs, and OTT providers to launch and manage their own SVOD, TVOD, and AVOD offerings. It provides companies the ability to ingest, store, process, distribute, and monetize their video assets to set-top boxes and connected devices while optimizing C3/C7/D4/D7 windows. Comcast Technology Solutions at IBC 2024 At the 2024 IBC Show, CTS will showcase its solutions for streaming, broadcast, entertainment, and connectivity experiences in Hall 5, Stand C80. Experts will be on hand to discuss CTS’ full suite of products for content and streaming providers, MVPDs, and advertisers. In addition, Peter Gibson, VP of Product & Marketing at Comcast Technology Solutions will also present on “The New Age of Cloud TV” on Friday, September 13 at 12:15 p.m. on the IBC Content Everywhere Stage. Customers, prospects, and partners of CTS seeking to schedule on-site business meetings can visit https://www.comcasttechnologysolutions.com/ibc-2024. To learn more about Comcast Technology Solutions’ entire portfolio of solutions, visit https://www.comcasttechnologysolutions.com/our-products. For more information about AMC Networks visit https://www.amcnetworks.com/ About Comcast Technology Solutions Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity & compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit https://www.comcasttechnologysolutions.com/ Press Contact For Comcast Technology Solutions: CTSPressInfo@comcast.com;  +1 425-220-1104