THE STATE OF DIGITAL TRANSFORMATION IN 2019
In 2017, we started off the year talking about the convergence of digital and broadcast workflows . It was inevitable: by bringing the consistent quality and process maturity of broadcast with the agility, reach, and monetization capabilities of digital, companies are creating, as...
THE “RETRO LOOK” FOR ALL THE WRONG REASONS
The sheer quantity of quality video out there makes it a fantastic time to be an advertiser or agency. So many new devices, new audiences… the possibilities are literally becoming endless. Here’s the thing though: be it live streaming, linear, on-demand, broadcast, you...
TO MAXIMIZE THE VALUE OF CONTENT, HYBRIDITY IS THE NEW NORMAL
From the research that comprises our recent paper Survive and Thrive: The Changing Environment for Content and Video Providers , one of the surprising takeaways was that “being discovered” surpassed operational costs as the number one business challenge facing survey respondents. Along those...
Comcast Technology Solutions Certified Partners Program
Video standards and customer expectations are constantly evolving and new technology solutions are required to stay competitive. There are more than a dozen platforms on which consumers watch video, each with support for varying video streaming, caption, and digital rights management (DRM) formats,...
Broadcast Quality? It's Still a Thing.
What has a stronger impact on an audience’s perception – a great experience or a singularly awful one? In a world where every viewer is also a social media publisher in their own right, we could certainly point out the consequences of poor...
The Changing Environment for Content Providers
We recently partnered with Broadcasting & Cable and TV Technology to sponsor a new research paper called “Survive and Thrive: The Changing Environment for Content and Video Providers.” For this paper, the survey targeted technology managers who are responsible for the implementation of...
Your Player: How Fast to First Frame?
Did you “like” or “dislike” a video this week? Watching video is an emotional experience. Sure, most programming is supposed to be – your favorite program, a riveting news piece, or even a lousy movie will all elicit a specific feeling, but even...
Origination Overview
Channel origination has come a LONG way in just the last two decades. Allison Olien, Executive Director at Comcast Technology Solutions, provides a peek behind the curtains to see what video delivery used to be like, how it looks today, and where it's...
Multi-CDN Optimization: Measure What Matters Most
Many major online video publishers and CDNs are embracing a multi-CDN strategy to optimize video delivery. Effective, multi-CDN workflows require proactive , intelligent decisioning driven by predictive analytics, relying on a very different approach to video streaming measurement. Comcast CDN now includes DLVR’s...
DRM - a Multi-Platform Checklist
Digital Rights Management (DRM) is, at its core, a way to protect the long-term value of intellectual property in a content-driven economy (for those interested in the history of DRM, Vice.com’s Motherboard published a fantastic article last year on the subject). Content access...
Attaining Long-Term Subscriber Love
The attraction of a subscription VOD business model is a reliable revenue stream, powered by a personalized experience that evolves to remain relevant and valuable to viewers. Monetization choices are a big part of that, and have an indelible impact on the way...