What’s Your Five Year Plan?
It’s been a long quarter this week. At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back to the beginning of the year. Remember, way back...
MVPDs: Moving From Orbit Into The Cloud?
The 2020s are already proving to be a decade of sweeping change for MVPDs and cable operators around the U.S. The repurposing of C-band spectrum for 5G services is a plan that was accelerated last year after an agreement between the FCC and...
NEW WAYS TO MONETIZE SCTE 224
The SCTE 224 standard is fantastic for video operations enabling blackout management, web embargos, time-shifts, regionalized playout, and a host of other content-rights-based program-level video switching capabilities. The applications don’t end there; some new applications make the standard really attractive to bolster revenue...
Customer Connections Newsletter March
Do you have the meaningful insights you need to optimize creative and drive business results? Creative Intelligence enables you to look at your omnichannel campaigns based on intelligent metrics from across platforms aimed at engaging your target audience. Armed with information on how...
An unpredictable year brings renewed focus to (and on) media businesses
For an industry as diverse as media and entertainment technology, there were some strong, common themes during the CTS Connects Summit last year that are only more relevant as 2021 starts to kick into high gear.
Navigating Content Rights for Operators
There is no denying that Operators — MVPDs and virtual MVPDs (vMVPDs) — are in a complex place in the video value chain. The requirement to manage rights across all content providers can be overwhelming, time consuming, and expensive. The need to streamline...
Customer Connections
February 2021
Dear Valued Customers, When I started last January, I had hoped to meet most of you personally, but obviously this wasn’t possible. In place of in-person meetings, your sales and account teams have been connecting virtually to help you with your business needs...
Regionalized/Time shifted Playout, Affiliate Distribution, RSNs, and Player Entitlements
Managing a broadcast network at scale is a difficult task even for the most knowledgeable broadcaster. One of your biggest challenges is efficiently and economically creating your live channel without having to invest in unnecessary infrastructure. This is especially true if your channel...
Taking Control of Regionalization with SCTE 224
Media and entertainment companies around the world deliver content to all screens that spans multiple time zones and regions. To create a more compelling viewing experience and keep viewers watching for longer, they may deliver time-delayed content across time zones and allow for...
Video Quality: Table Stakes for Audience Loyalty
“When consumers are paying for something or receiving video from a big-brand media company, they expect a premium high-quality experience. It has to be as good as TV, on every platform and device – and that’s our main priority in the years ahead.”...
Get your head in the clouds
Why Cloud TV delivers the best of both worlds for broadcasters and operators
Make “me-time” more accessible to your audience, regardless of the situation. No matter how your business sees the future, keeping pace with evolving viewing habits is critical to growing your audience. Consumers now expect the ability to curate their own viewing experiences, including...