See spot run the world
Partners for advertising on every screen, everywhere
The story of advertising in today’s world is a tale of incomprehensible and increasing complexity. We can look back with nostalgia at the time when ad spots were all the same size, the same length, the same broadcast format; but in today’s world of real-time media placements and creative optimization, brands need a complete end-to-end approach not just to reach the world, but also to understand, what’s working and what’s not.
DIGITAL-FIRST PAY-TV: FOUR TAKEAWAYS
Pay-TV is going through a significant change as the market adapts to new consumption models and competitors. Operators have responded in a variety of ways, but so far, no consensus has emerged as to which models work, when they work, or why. Organizations...
Customer Connections Newsletter July
Advertising production is an increasingly complex component of delivery, and many layers of specialization are required. From file prep and media management to quality control and distribution, you need access to a team that provides personalized solutions and evolving technologies and products. Professional...
MVPDs: Down-To-Earth Distribution For Rural Areas
Multichannel video programming distributors (MVPDs) in smaller, rural areas have more options than ever before to stay competitive – including creative approaches to their media delivery and distribution models.
Fast-Food Ads Get Faster Service
“Getting the order right” – it’s job one for every quick-service restaurant (QSR), no matter if the order is coming from the front counter, an app or service, or the drive-thru window – and no order is the same. The end results might...
Customer Connections Newsletter May
Comcast Technology Solutions and PremiumMedia360, the leading company in TV advertising data automation, announced a new strategic relationship. The integration with the Comcast Technology Solutions’ Ad Management Platform enables TV advertising buyers and sellers to automatically synchronize and solve reconciliation discrepancies throughout the...
Customer Connections Newsletter April
TV isn’t going anywhere — it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices. TV and video advertising are uniquely valuable, and...
MVPDs: Moving From Orbit Into The Cloud?
The 2020s are already proving to be a decade of sweeping change for MVPDs and cable operators around the U.S. The repurposing of C-band spectrum for 5G services is a plan that was accelerated last year after an agreement between the FCC and...
New Ways To Monetize SCTE 224
The SCTE 224 standard is fantastic for video operations enabling blackout management, web embargos, time-shifts, regionalized playout, and a host of other content rights-based program level video switching capabilities. The applications don’t end there; some new applications make the standard really attractive to...
Customer Connections Newsletter March
Do you have the meaningful insights you need to optimize creative and drive business results? Creative Intelligence enables you to look at your omnichannel campaigns based on intelligent metrics from across platforms aimed at engaging your target audience. Armed with information on how...
An unpredictable year brings renewed focus to (and on) media businesses
For an industry as diverse as media and entertainment technology, there were some strong, common themes during the CTS Connects Summit last year that are only more relevant as 2021 starts to kick into high gear.