Metadata Makes Linear Video Exciting Again
Linear streaming services and alternative video distribution paths continue to increase in both diversity and reach. So, where is the next-level growth catalyst for linear video going to come from over the next 10–15 years? What’s going to keep it attractive in the eyes of viewers? It’s all in the (meta)data. The metadata associated with video can power complex use cases, enable more intelligence and automation, and extend users’ video experience beyond their first screen. Let’s dive deeper into some of these use case examples.
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