A new ground game for broadcasters?
The 2020’s have been a decade of big changes, but for broadcasters and MVPDs it’s already been a time of particular transformation. Last year saw the reallocation of C-band spectrum for 5G services and the subsequent migration of providers, either to a new...
Global Advertising: the connected, collaborative ecosystem
In this business, thoughts about “agility,” “time-to-market,” and “personalization” are used every...
What's Next For Media and Entertainment Technology in the New Roaring '20s?
It takes more than just a killer catalog or cutting-edge creative to stand out in today’s media...
Metadata Makes Linear Video Exciting Again
Linear streaming services and alternative video distribution paths continue to increase in both...
Converging Media Technologies, Continued
In November we were proud to host the CTS Connects Summit for the second year. We frequently talk...
See spot run the world
The story of advertising in today’s world is a tale of incomprehensible and increasing complexity...
Digital-First Pay-TV: Four Takeaways
Pay-TV is going through a significant change as the market adapts to new consumption models and...
Customer Connections Newsletter July
Advertising production is an increasingly complex component of delivery, and many layers of...
MVPDs: Down-To-Earth Distribution For Rural Areas
Multichannel video programming distributors (MVPDs) in smaller, rural areas have more options than...
Fast-Food Ads Get Faster Service
“Getting the order right” – it’s job one for every quick-service restaurant (QSR), no matter if the...
Customer Connections Newsletter May
Comcast Technology Solutions and PremiumMedia360, the leading company in TV advertising data...
Customer Connections Newsletter April
TV isn’t going anywhere — it’s going everywhere, transitioning from a broadcasting-only industry to...
MVPDs: Moving From Orbit Into The Cloud?
The 2020s are already proving to be a decade of sweeping change for MVPDs and cable operators around...