Guide
WHAT’S NEXT FOR TV ADVERTISING: FOUR KEY CHANGES THAT WILL DRIVE THE INDUSTRY FORWARD
TV isn’t going anywhere — it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices. TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change.
One-Sheet
Managed Terrestrial Distribution
For more than two decades, Comcast Technology Solutions has led the way in new technologies for the cable industry. Our Managed Terrestrial solution provides you with the guidance and technology you need to strengthen your video business while providing a path to IP...
Video
Get your head in the TV cloud – creating opportunities for Pay TV by thinking “digital first”
The transformation of video consumption from a channel-based, linear-centric world to one that’s app-based has led to a large amount of fragmentation in the Pay-TV industry. Operators have responded to new SVOD entrants by acquiring other networks and brands in other countries, whilst juggling...
Guide
Key Success Factors for Digital Transformation with Cloud-Based TV Services
In the context of TV services, becoming digital first means moving from seeing the cloud as the basis of the online portion only to viewing it as a strategic investment across the business as a whole. The second stage of digital transformation unlocks...
Video
SCTE-224: Enabling Regionalization & Personalization Opportunities
Media and entertainment companies around the world are in the business of creating compelling viewing experiences and keep viewers watching – offering local content is often a great way to keep your content on viewers screens. Content that is relevant to the region...
One-Sheet
Managed Distribution Suite
As you look to reduce the overall operating costs of your video business, you also need to seek out new audiences and new revenue streams. As your partner, Comcast Technology Solutions brings you video innovation built for digital transformation. We have applied our...
Podcast
CTS Connects Podcast: Why is this Number Calling me?
Industry leaders explain how a strong voice offering adds value and “stickiness” to business and residential providers alike. We also explore important new developments and innovations for communications providers to protect customer experiences from nuisance calls and sophisticated telecom fraud. Don’t miss this...
Guide
Fresh Ads, Served Fast: Advertising ROI - Super-Sized for Quick Service Restaurants
Some advertising ecosystems are much more complex than others. For a quick-service restaurant (QSR) brand, advertising assets and efforts need to be managed not just across markets and regions, but also within their own internal community of franchisees – many with diverse advertising...
Guide
Why Move TV Platforms to The Cloud?
Many organizations have successfully managed to create a digital business and find ways to monetize their content library online. Getting this far has been a major challenge, and not just technologically, since many other issues such as reworking content licensing deals for online...
Guide
Command + Performance: Video Monetization and Management in the Decade of Personalization
The video business is a convergence of more than just broadcast and digital deliveries. It’s also where our “information economy” and “relationship economy” converge. This guide looks at the need to serve unique, trusted experiences that keep people watching across every screen, every...
Guide
Navigating your journey to multiplatform cloud TV
Moving to the cloud is a significant step in the digital transformation of the TV industry. But how do you make that change successfully with minimal disruption to existing OSS/BSS systems? Discover the best way to start your digital-first journey by downloading this...
Video
Cloud TV: Beyond Scalability
Presented by Martin Webb, Senior Product Manager for Cloud TV at CTS, this video explores the trend towards the multi-platform TV cloud . Cloud TV no longer means just online TV. Learn the benefits of cloud-based TV platforms, and why in order to get those...
One-Sheet
Introducing the CTSuites
We are all focused on the media experiences that connect the world. Comcast Technology Solutions partners with the industry to improve value for companies and consumers alike. The CTSuites are tailored for specific disciplines, all related in their goal of serving the best...
Webinar
CTS Connects Summit 2020 On-demand
Where is media technology headed? How will the next decade transform the way global content and advertising is created, managed, transacted, and delivered? How can providers, distributors, and operators elevate value to video/data/voice consumers while also improving consumer protection – and their own...
Guide
Satellite & Terrestrial Distribution Frameworks
Making the transition from managed satellite distribution to managed terrestrial distribution is the next step on your digital transformation journey. Find new ways to reduce your operating costs while expanding your channel line-up options with Comcast Technology Solutions
Video
The Value of Centralized Ad Management with Cox Communications
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights!Weren’t able to join us live? Catch our session The Value of Centralized Ad Management with Cox Communications. Complex workflows...
Video
The Dynamics of Creative Optimization
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights!Weren’t able to join us live? Catch our session The Dynamics of Creative Optimization. How does Creative Optimization work? Why...
Video
Addressability Across All Screens - What does it mean for marketers and what is needed to make it a reality?
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights! Weren’t able to join us live? Catch our session Addressability Across All Screens - What does it mean for...
Video
Building the TV Advertising Marketplace of the Future
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights!Weren’t able to join us live? Catch our session Building the TV Advertising Marketplace of the Future. Tremendous progress has...
Video
Fireside Chat with Mark McKee & Richard Nunn
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights! Weren’t able to join us live? Catch our session Fireside Chat with Mark McKee & Richard Nunn. Join Richard...
Video
Options for Navigating the Digital Transformation – Innovating Your Video Delivery from C-Band to IP
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights!Weren’t able to join us live? Catch our session Options for Navigating the Digital Transformation – Innovating Your Video Delivery...
Video
“Why is this number calling me?” Protecting customers from nuisance calls and fraud
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights!Weren’t able to join us live? Catch “Why is this number calling me?” Protecting customers from nuisance calls and fraud...
Video
Super Aggregators: How Operators are Uniquely Positioned to Deliver Integrated Content Experiences
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights! Weren’t able to join us live? Catch our session Super Aggregators: How Operators are Uniquely Positioned to Deliver Integrated...
Video
State of Wired Telephony
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights!Weren’t able to join us live? Catch our session State of Wired Telephony. A true state-of-the art voice solution adds...
Video
Adding Value to Broadband’s Next Decade
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights!Weren’t able to join us live? Catch our session Adding Value to Broadband’s Next Decade. The shift of MVPDs and...
Video
Fireside chat with Tony Werner
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights! Weren’t able to join us live? Catch our Fireside chat with Tony Werner. Is the broadband industry ready for...
Video
From the big screen to the small screen: How one customer made the multi-platform digital transformation
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights! Weren’t able to join us live? Catch our From the big screen to the small screen: How one customer...
Video
Driving differentiated value whilst scaling your service securely
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights! Weren’t able to join us live? Catch our Driving differentiated value whilst scaling your service securely. Join representatives from...
Video
Streaming technology: What are the priorities to take us to the next level?
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights! Weren’t able to join us live? Catch our Streaming technology: What are the priorities to take us to the...
Video
Fireside Chat with Bart Spriester and Matt Zelesko
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights! Weren’t able to join us live? Catch our Fireside Chat with Bart Spriester and Matt Zelesko. Join Bart Spriester...
Video
LEVERAGING SCTE 224 FOR REGIONALIZATION & PERSONALIZATION: THE WHYS & HOW
As media and entertainment companies around the world create compelling viewing experiences and keep viewers watching, they may deliver time-delayed content across time zones and allow for local programs to be inserted in the regions they serve. To increase revenue from advertising and...
Video
Building the next generation of TV experiences – where next in the 2020’s?
This fireside chat looks at the next stage of digital transformation, as broadcasters look to converge their operations and prepare for the 2020s. What progress has been made during the last decade? What commercial and operational challenges still need to be solved –...
Video
Drive the most complex, high-performance advertising in the automobile industry
Automobile brands and their dealers are both in the business of selling cars; but their advertising objectives are much different. Car makers are very product-focused, driving excitement and interest around a new vehicle. Dealers build upon that focus with specific messages, tailored for...
Webinar
DRIVE RESULTS WITH CENTRALIZED AD MANAGEMENT
DRIVE RESULTS WITH CENTRALIZED AD MANAGEMENT People are consuming video content more than ever, and with faster connectivity speeds. Research shows that the average US household currently has about 11 connected devices, at least seven of which have screens for video, according to...
Webinar
Getting more than just scalability from the cloud: How to migrate and respond to change faster than ever
The cloud is generally seen as a solution to scalability for online TV. This webinar replay from Comcast Technology Solutions and partner Divitel will explore the trend towards the multi-platform TV cloud, how to prepare for that future and, in doing so, how businesses...
Podcast
CTS Connects Podcast: Fraud Mitigation Service
International telecommunications fraud isn’t a “new” problem; but the increased sophistication and speed of modern fraudsters is a challenge that’s too costly for providers to just write off. How are carriers working together to combat fraud in real time? In this inaugural episode...
Case Study
Cox Communications: Ad Management, Reinvented
Complex workflows such as advertising don’t always evolve in a straight line, especially for established communications companies that expand and innovate over decades. As some processes are improved and automated, other important functions may not get addressed until the business needs become unavoidable...
Whitepaper
Streaming in the 2020s – An Industry Comes of Age
Industry perspectives on the transformation of TV and the future of streaming services at the dawn of the new decade The TV 2025 Initiative is a major new international research program for the global media and entertainment industries, developed by Comcast Technology Solutions...
Guide
5 Ways Virtual Channels Can Help Maximize Your Content Offering
Media consumption skyrockets during disruptive events, with streaming video via TV increasing by 61% on average, according to recent figures from Nielsen. With stay-at-home or safer-at-home mandates in place, Americans are now spending up to 12 hours a day with media platforms. The...
Guide
The Widest Screen: How Can Advertisers Reach A Multi-Screen Planet?
The primary goal of a mature advertiser is to connect the right message to the right consumer in order to have the most impact. To that end, this year is already one for the history books, well beyond the evolving nature of customer...
Video
NAB Express: SCTE 224
Discussion of the SCTE 224 interface is relevant and timely to the vast array of NAB audience members. In the last couple of years, SCTE 104/35 and other frame accurate triggering and marking technologies have begun to take a major foothold in the...
Webinar
STREAMING IN THE 2020s WEBINAR – AN INDUSTRY COMES OF AGE
The streaming market is still a relatively new entrant in the media and entertainment space, having just hit its 10-year birthday. In those 10 years, significant strides have been made in the technology and services by these providers, but this area needs to...
Whitepaper
SCTE 224: BROADCAST AND DIGITAL EVOLUTION
Ensuring that content is available and that ads can be placed on any screen is table stakes to content providers and advertisers alike. Now, new questions are surfacing, such as how to keep the quality standards of broadcast on all devices, how to...
Video
Content Catalog Insights Product Overview
Content is king, right? As content providers, we're all creating, acquiring, and offering content, but without a lot of context to guide business decisions. We just know that we want more people to watch our content. But is more always the right answer...
Solution Brief
The Proven Cloud TV Roadmap for Operators
To date, technology has required pay-TV operators to run their linear and digital businesses as two separate units, with all of the duplications and overhead that goes with it. By converging broadcast and OTT systems, operators can significantly reduce the doubling-up of efforts...
Solution Brief
The Proven Cloud TV Roadmap for Broadcasters
To date, technology has required broadcasters to run their linear and digital businesses as two separate units, with all of the duplications and overhead that goes with it. By converging broadcast and OTT systems, broadcasters can significantly reduce the doubling-up of efforts to...
Case Study
Cosmote TV Case Study: OTE Goes OTT in Greece
In Greece, Cosmote TV — OTE Group’s pay-TV service — has more than 550,000 subscribers, making it the largest service of its type in the country. To expand its audience, OTE wanted to launch a new over-the-top (OTT) experience that would attract younger...
Webinar
Webinar with Brand Innovators: The Future of Global Campaign Management
Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and...
One-Sheet
Ad Management Platform for Auto Brands
Building value for the road ahead. Centralize the entire media and creative process across all linear and digital destinations globally. Automated Ad Management drives creative ROI and delivers better marketing outcomes. Download our Ad Management Platform for Auto Brands One-Sheet to learn more.
Guide
The Great Car Chase: How Manufacturers Can Accelerate Advertising ROI
There are more ways than ever to place video ads and more screens for ads to be seen on. Even to a seasoned industry pro, it seriously boggles the mind just how many ways ad spots can meet eyeballs. And that’s going to...
One-Sheet
Managed Channel Origination
Comcast Technology Solutions has poured decades of thought leadership and ingenuity into an advanced approach to channel origination that positions your channel for long-term success. Our holistic, cost-effective managed channel origination services do away with the friction and complexity of disparate technologies and...
One-Sheet
Content Performance: Insights
Do you want to grow longer and more profitable relationships with your audience? Then understanding content performance, right down to each program, can help. The Insights service, available to users of Comcast Technology Solutions’ Cloud Video Platform, provides answers to content performance questions...
Video
Virtual Channel Product Overview
Virtual channels make it easier and more affordable than ever to add choice, value, and revenue to your video offerings. Baked-in integration with our online video platform means you can integrate with their VOD library and stand up a virtual channel as either...
Case Study
Ad Management Case Study: How Comcast Took Ad Management into its Own Hands
Advertising commerce is a complex operation for any brand, involving a variety of agencies, processes, and workflows. Comcast, one of the largest media and entertainment brands in the U.S., needed to eliminate outdated and manual advertising processes, reduce human error, and bring new...
One-Sheet
Voice Fraud Mitigation Service (FMS)
PROACTIVELY GUARD AGAINST FRAUD IN REAL TIME What’s the value of fraud mitigation? The Communications Fraud Control Association (CFCA) estimates carriers lose $38.1 billion annually to fraud. More than two-thirds of these fraud losses are contributed by traffic that is international in nature...
One-Sheet
Channel Delivery
Expand content offerings and capitalize on new opportunities. Acquire broadcast-quality feeds securely and deliver them where you need. Channel Delivery simplifies and automates the process to contribute licensed streams and associated metadata to the cloud-distribution platform of your choice. A shared transport infrastructure...
Guide
Telecom Fraud Guide: International Voice Fraud in the Next Decade
Telecommunications providers are combatting fraud — and winning — by adopting a more sophisticated, proactive approach. High-tech crimes like telecom fraud can be profitable, global operations. In fact, annual losses due to international voice fraud attacks amount to billions of dollars every year...
One-Sheet
CTSuite for Advertisers: Political Solution
Stay ahead of the polls and make an impact fast. The CTSuite for Advertisers delivers your message to voters faster, at higher quality, without worries and hassles. `
Solution Brief
Can we Still Call it TV? The Evolution of Linear Video
There's just something about TV... It’s especially hard to pin down today, where our relationship with video has gone off in crazy directions that no one could have predicted back in the days of a four-channel, living-room-only experience. It still feels familiar to...
Webinar
Driving D2C Scale & Efficiency: How Pure Flix retooled its video platform to success
Audiences for direct-to-consumer streaming services are arriving online in earnest. The challenge for any D2C service provider is how to keep pace with the growth and efficiently drive the business forward. With a successful launch behind it, Pure Flix began to feel these...
Whitepaper
Tackling The Challenges of Modern and Live Video Commerce
Content choice has never been better for audiences than it is today. There are so many content providers, so many ways to watch and so many options for paying for access. It’s no wonder, then, that Nielsen reported the average adult is consuming...
Whitepaper
The Engine of Your CDN Media Delivery Stack
In a global market defined by innovation and consumer expectations, the engine powering your media delivery stack is as important as the content being carried. How fast, and reliably, content is delivered is often a major factor in outages, latency issues, and buffering—all...
Webinar
5 Best Practices for a Successful Multi-CDN Strategy
When it comes to an engaging playback experience, time is of the essence. Every additional second of delivery time brings more potential for signal interruptions, latency issues, and buffering. Implementing a multi-CDN strategy multiplies the benefits of CDN delivery to make for a...
One-Sheet
Virtual Channel
Maximizing the value of media in today’s market takes a vision that’s as creative as the content itself. Comcast Technology Solutions offers Virtual Channels — a new way to turn existing on-demand and live programming into a linear “always on” over-the-top digital experience...
One-Sheet
Advertising Management Platform
The advertising ecosystem is more complex than ever. Audiences are consuming content at their convenience across a multitude of devices and channels. An advertiser’s top priority is to create and deliver the highest-quality, most relevant ads to capture the attention of target audiences...
Guide
Content Delivery in the “Now” Era
how to make digital viewing a seamless experience Almost 50% of video marketers say that a top industry challenge is the ability to deliver content seamlessly across a fragmented consumer ecosystem. Another big challenge: gaining and maintaining audience engagement with high-quality content. In...
One-Sheet
Video Suite Brochure
Comcast Technology Solutions helps media and entertainment companies bring video to a global market effectively, reliably, and profitably. Consistent quality is just the first step. We’re implementing a new generation of video management that keeps the focus on your content to help maximize...
One-Sheet
Advertising Supply-Side One-Sheet
Comcast Technology Solutions’ Ad Store is a cloud-based ad management platform designed to bridge the digital gap between ad buyers and sellers by hosting content in an aggregated library and delivering broadcast-quality ads quickly to any linear and digital destination. READY TO LEARN...
Webinar
Engagement Management for Streaming Services Webinar
Comcast Technology Solutions and JUMP discuss how streaming service providers can predict the likeliness of subscriber loss and influence the at-risk audience. webinar Content Includes: Overview of Comcast Technology Solutions and JUMP Subscription vs non-subscription engagement analysis and best practices Influencing engagement and...
Infographic
Hybrid Monetization Infographic
Introducing Hybridity, an approach to monetization that allows you to…
Whitepaper
Digital Transformation - A Framework for Success
What should broadcasters and pay-TV providers focus on to ensure they can compete effectively in a multi-platform universe? What should their development roadmap look like for the next three to five years? Based on an extensive series of interviews and workshops Comcast Technology...
Guide
The Business of "Play" - Video Monetization in the New Economy
Advertisers, content providers, broadcasters, agencies, content creators: One thing we have in common is that video is foundational to our success as a business. Across every discipline, teams and tech are working in concert to impact the minds and wallets of an increasingly...
Video
Simplifying the Advertising Workflow
It’s an ever-changing media landscape, and advertisers are always looking for new and faster ways to reach their audience. Comcast Technology Solutions helps by providing the technology and talent to simplify complex workflows throughout the advertising landscape. We innovate from the inside out...
One-Sheet
Online Video Platform (fka mpx): New Console
Your Online Video Platform (formerly known as theplatform mpx) command center is getting a serious upgrade. The new console is an editorial experience that accelerates content delivery workflows and provides unprecedented flexibility in the command and control of media assets. The new console...
Case Study
PureFlix.com Video Platform Case Study
In order to make the most of its original content and expanding library, PureFlix.com needed a dynamic end-to-end video platform that would provide: A scalable technology platform to reach people on the screen of their choice An experience that helps members connect with...
Webinar
TV Technology and Comcast Technology Solutions Present: Surviving & Thriving In An Online Video World Webinar
It’s been a decade since the video industry saw its first sVOD service. A lot has changed over the past 10 years. Technology challenges facing content and video providers (CAVPs) have given way to business concerns as the industry matures. Key findings of...
Infographic
The Changing Environment for Content Providers
We recently partnered with Broadcasting & Cable and TV Technology to sponsor a new research paper called “Survive and Thrive: The Changing Environment for Content and Video Providers.” For this paper, the survey targeted technology managers who are responsible for the implementation of...
Whitepaper
Survive and Thrive: The Changing Environment for Content Services and Video Services
Similar to weather, the challenges of video and content providers are constantly changing. Some of this is closely related to how quickly technology is evolving in general but there are many factors involved. Monetization, using a cloud infrastructure, and delivering a quality customer...
One-Sheet
PDK6: Player Development Kit
PDK6, the latest playback innovation from Comcast Technology Solutions, delivers extraordinary viewing experiences across your entire ecosystem of platforms and device types. PDK6 features: Sub-second load times for superior playback Easy integration with advertising and analytics partners A robust toolkit for building custom...
Video
Live Streaming Summit Presentation: Dead Air is Not an Option
Dead Air is not an option Complex metadata governs where each piece of content can be delivered and used. Live sports blackouts, terrestrial delivery, web embargoes...there's a lot to solve for. Our Distinguished Engineer, Stuart Karkowski, shares insights on Linear Rights Metadata Management...
Video
Origination Overview
Channel origination has come a LONG way in just the last two decades. Allison Olien, Executive Director at Comcast Technology Solutions, provides a peek behind the curtains to see what video delivery used to be like, how it looks today, and where it's...
Video
Comcast CDN Overview
A Content Delivery Network (CDN) is the best way to protect and deliver content across multiple locations and platforms. Having a multi-CDN architecture greatly increases the customer experience by reducing buffering, using increased bit rates, and avoiding outages. Watch now to learn more...
Video
Content Providers Overview
Live, vod, broadcast, streaming. Comcast Technology Solutions understands the complex video challenges that come with being a content provider today — because we are a content provider. That's why we're bringing the technology and innovations from Comcast to the industry — specifically designed...
Video
Video Platform Overview - Multi Platform Distribution
Video content providers are facing a complex ecosystem of screens, monetization models and vendors to get their content across platforms. From selecting an OTT platform and ensuring quality of experience, to content publishing and delivery challenges, it has never been more complicated to...
One-Sheet
Cloud Video Platform Capabilities: Complete Digital Rights Metadata (DRM) Support
The incorporation of digital rights management (DRM) into your delivery is a complicated task. You’ve got to have the right protection settings on your content in order for it to be played back on a specific client platform, whether it’s a TV-connected device...
Webinar
Solving Linear Rights Puzzles with Metadata in an OTT World
Amid a veritable sea of different over-the-top services and compatible devices, the combinations seem endless and present a tricky situation for managing linear rights. Aspects like regional sports blackouts, which can be tough to keep straight on linear TV platforms, become much more...
Whitepaper
Advanced Video Commerce: SVOD
Subscriber-based video on demand (SVOD) is a relationship business. When it comes to monetization strategy, course correction and adaptation are the norms, not the exceptions. Companies able to deliver a truly differentiated experience can be successful, but once you’ve got an audience’s attention...
Whitepaper
Video Metadata Management Whitepaper: Dead Air is Not an Option
Every piece of content tells two stories. There’s the story that’s told when a viewer presses the “play” button, and there’s the story that each piece of content tells about where it can be played. That second story is told within its metadata...
Whitepaper
Ad Store Cloud Based Ad Management Whitepaper
It is no surprise that viewership is expanding to include not only live linear programming on the TV but also time-shifted viewing and multi-device viewing from multiple platforms. As content providers adapt their content delivery for the shift in viewership, they must also...
One-Sheet
Better Together: Production Services Can Enhance Your Ad Delivery
Do you have a great ad that needs post-production polish before it’s distributed, but going somewhere else adds time and money to the project? Do you have an idea for a TV commercial but can’t bring it fully to life? Comcast Technology Solutions...
Guide
Ad Delivery Glossary of Terms
BELOW IS AN ALPHABETIZED GLOSSARY OF TERMS COMMONLY USED WITH COMCAST TECHNOLOGY SOLUTION'S AD DELIVERY SERVICE. Account Profile Spec - The agreed upon format the sender will upload to the product. Expressed in frames. Example - 30/150/60/30. The file will contain 1 second...
Guide
Multi-Platform? No Problem. How Content Providers Use Tech to Deliver Extraordinary Experiences
There are multiple doors by which viewers can access your content; the trick is, no matter which one they use, to greet them with a fresh, consistently relevant experience worth repeating. It’s a tall order, indeed. To win hearts and screens, video destinations...
One-Sheet
Ad Delivery Overview
RELIABLE AND CREATIVE DISTRIBUTION STRATEGIES Every day, we deliver fast, broadcast-quality spots to a complete footprint of broadcast, cable, syndication, radio, and online destinations across North America. Comcast Technology Solutions provides a full-service ad distribution portfolio that covers production to delivery services. Through...
Whitepaper
Sports: The New Battleground for Premium OTT
Building a successful premium OTT sports service that fans value highly is just one side of the equation for rights owners – they also have to ensure that they can successfully extract the value they create by monetizing their services effectively, especially as...
Guide
New Technology in Broadcasting eBook: Thrusting Broadcasting into the Digital Future
It’s an exciting time on both sides of the media delivery spectrum. On one hand, new technologies in broadcasting and viewing experiences are emerging so fast that it’s hard to wrap a plan around them. On the other hand, meeting audience demand for...
Video
Ad Delivery Services
Trusted by thousands of the world’s biggest brands and agencies, our ad delivery services ensure fast, secure, and reliable deliverability of video and audio advertisements. Watch this short video to learn more about Comcast Technology Solutions’ ad distribution. READY TO LEARN MORE? CHECK...
Video
Advertising Production Services
Advertisers develop TV, radio, and online commercials to promote their products. But to ensure their spots are ready to air, they must perform formatting and finishing processes after production. Watch now to learn more about Comcast Technology Solutions’ advertising production services. READY TO...
Guide
Video to the CDNth Degree: Multi-CDN Delivery, Optimized for Big Video
Content delivery networks (CDNs) are a must-have for any business looking to deliver digital video to a large audience. Why? Because when it comes to an engaging playback experience, it’s all about the distance between the video file and the consumer. Time is...
Guide
Just You, Me, and the TV: Shifting to a Direct Customer Relationship Model
The initial online video earthquake might have already occurred, but the ground is still shifting. Broadcast is still the premier destination for video consumption, and consumer demand for that kind of superior quality is permeating the digital space as well. Home television is...
Webinar
Broadcasting & Cable and Comcast Technology Solutions Present: How To Grow Your VOD Business Webinar
Webinar Summary Video on demand (VOD) is a mission-critical component for any programmer’s monetization strategy. Furthermore, viewer behavior is shifting so it’s more important now than ever to reach a growing VOD audience through new digital destinations. Programmers and advertisers alike have more...
Webinar
SAVE HERE, SPEND THERE: HOW AD DISTRIBUTION EFFICIENCIES ENHANCE MEDIA CAMPAIGNS WEBINAR
Webinar Summary: Not sure about the ins and outs of your ad distribution solution? We, along with Ad Age, walk through the basics and how to identify areas of efficiencies. Learn how to identify the cost savings in advertising solutions and how to...
Webinar
Fierce Cable and Comcast Technology Solutions Present: Converged Monetization Models for Content Providers Webinar
With over 1200 OTT services in market today, it is important to look at your monetization strategy as more than a simple, single-tier subscription offering. In this webinar, we look at the industry trends towards alternate subscription packaging and how blending SVOD, TVOD...
Case Study
Cramer-Krasselt Case Study
Cramer-Krasselt (“C-K”) has been helping brands to create lasting, profitable customer relationships for more than one hundred years. As one of the last great fully independent marketing and advertising agencies, the C-K belief that “the brand with the most friends wins” has delivered...
Video
D2C Video: Why is having a direct-to-consumer strategy important?
Having a deeper relationship with your consumer is becoming more important than ever to efficiently monetize your content. Watch now to learn more about direct-to-consumer (D2C) strategies.
Guide
Top 5 Ways to Optimize Your Client's Ad Budget
As broadcast and digital video destinations become more diverse, advertisers need to stretch every dollar in order to create a winning campaign that doesn’t break the bank. The core mission of video ads – creative messaging delivered alongside programming that encourages a purchase...
Guide
OTT Pricing eBook
Building the Perfect OTT Pricing Model: An eBook from the editors of FierceOnlineVideo The rapid expansion of OTT video services coming to market during the past two years has catapulted online video into the mainstream. By the end of 2016, 64% of broadband...
Video
Best Practices in a Multiscreen World
Watch the 2017 VideoNuze Online Video Advertising Summit panel video Screens are now omnipresent with viewers fluidly shifting their consumption depending on their circumstances. At the recent Videonuze Online Video Ad Summit session, “Best Practices in a Multiscreen World,” panelists including Josh Arensberg...
Guide
The VOD Factor - The Convergence of Broadcast and Digital
eBook: The VOD Factor — The Convergence of Broadcast and Digital It’s an exciting time on both sides of the media delivery spectrum. For audiences on the other side of any screen, video on demand (VOD) isn’t a separate component or “nice to...
Whitepaper
TV Futures Whitepaper
This report details the findings of a collaborative research program undertaken by Comcast Technology Solutions and MTM, exploring the key trends and developments impacting the US TV industry during the next 3-5 years and identifying the strategic priorities for broadcasters, as they look...
Whitepaper
What you need in an OTT Solution: An End to End Buyers Guide for SVOD and AVOD
The market for OTT solutions has matured significantly in recent years. The days of building one-off, bespoke native apps are over, and there’s a new breed of development solutions that can elevate your brand’s content experience and over a robust feature set in...
Case Study
Time Inc. Case Study
For almost a century, Time Inc. has been a trusted voice of the human story. Across every platform and communication channel, Time continues to impact global dialogue through some of the most instantly recognizable brands in media such as People, Fortune, Sports llustrated...
Infographic
Video On Demand (VOD) Trends Infographic
Video on demand (VOD) usage continues to skyrocket through both pay-TV and OTT channels. Viewing time is longer, subscriptions per household are multiplying, and market worth is growing. With such opportunity comes increased competition and new technical complexities for which to solve. Comcast...
Whitepaper
Media Technology Lifecycle Management Whitepaper
Media Technology Lifecycle Management (MTLM) is an approach that improves how broadcast and digital content is originated, delivered, managed and monetized. It is based on our philosophy that connected teams, tools and processes lead to better problem-solving, development of new monetization models, delivering...
Guide
Ad Distribution Quick Guide
The delivery of an ad to a specific destination seems pretty straightforward; but it’s a noisy, mobile, on-any-screen world in which we live. Innovations in media technology are improving the speed and accuracy of advertising workflows. At the same time, however, new ways...
Case Study
Men's Wearhouse Case Study
Tailored Brands, Inc. has been helping people love the way they look since the first Men’s Wearhouse opened more than forty years ago. No stranger to broadcast advertising, compelling TV spots have contributed largely to the company since 1975. However, outdated processes and...
Solution Brief
D2C Solution Brief
Let OTT open up a word of possibilities for you. Get everything you need to deliver a broadcast-quality OTT experience straight to your audience, all under one roof. Content providers of all types are working to develop an effective direct-to-consumer (D2C) strategy to...
Infographic
Server-Side Ad Insertion Infographic
Ad blocking is a major revenue challenge that ad-supported video business face. Ad blockers obstruct all incoming ad impressions being added at the player level through calls to an ad server, and they are on the rise. Fill out the form to download...
One-Sheet
Linear Rights Metadata Management (LRM) One-Sheet
What is Linear Rights Metadata Management (LRM)? It's a fully supported Software as a Service (SaaS) that helps solve for the increasing complexity of the accurate delivery, entitlement and representation of content across an ecosystem of mobile screens and live multichannel broadcasts. More...
One-Sheet
VOD Syndication One-Sheet
Comcast Technology Solutions is an industry-leading provider of high-volume, rapid-turn Video On Demand (VOD) content aggregation, processing, and delivery services to both broadcast and digital destinations. Our solution helps you save time managing your content and monetize it to the fullest. VOD Syndication...
One-Sheet
Cloud Video Platform (formerly known as mpx)
Today’s media business operates in real time across a near-infinite combination of device types, services, and viewing experiences. Cloud Video Platform (formerly known as mpx) brings it all together into a managed service that provides brands with a simple, unified way to control...
One-Sheet
OTT Digital Distribution One-Sheet
Our over-the-top (OTT) Digital Distribution workflows prepare your content for delivery to any screen. Download our one-sheet to learn more about the media library, transcoding, and VOD origin components that make our OTT Digital Distribution service quick and efficient. READY TO LEARN MORE...
One-Sheet
Voice Suite One-Sheet
Our voice services are trusted by some of the most prominent ILECs, CLECs, MVPDs and OTT carriers for reliable, cost-effective delivery of their voice traffic. Download our one-sheet to learn more about Comcast's voice network at a glance and the robust infrastructure that...
Solution Brief
Server-Side Ad Insertion Solution Brief
Ad-supported video businesses face major revenue hurdles with ad blockers, emerging new delivery platforms, and poor user experience. Find out how we can help with our Server Side Ad Insertion (SSAI) Solution Brief. In our solution brief, you will find out: How SSAI...
Case Study
Valve Case Study
Since 1996, Seattle-based Valve Corporation (Valve) has been creating enormously popular PC and online games. Always striving to reduce the time it takes to deliver content, the company seized the opportunity to start using Comcast's CDN (available through Comcast Technology Solutions) as part...
One-Sheet
Plataforma de Video en Línea Una Pagina (en español)
Publicar videos online es sencillo con Plataforma de Video en Linea – el sistema de administración de contenidos más completo en el mercado. Con sus servicios automatizados de publicación y distribución de contenidos a un rango de PCs, dispositivos móviles y TVs, no...
Case Study
Deutsch Ad Delivery Case Study
Los Angeles-based Deutsch has been a long-standing force in the advertising world. Since 1969, the agency has consistently produced many award winning advertising campaigns for big-name brands. In this case study you will learn how Comcast Technology Solutions offered the agency: • Streamlined...
Whitepaper
Online Video Platform (formerly known as mpx) Overview
Comcast Technology Solutions' Online Video Platform (formerly known as mpx) is the next phase in the evolution of broadband video management: a convergence of an efficient user interface model with the most mature, flexible online video management technologies. Our Online Video Platform is...
Agreements
Acceptable Use Policy
This acceptable use policy defines acceptable practices for customers relating to the use of Comcast's dedicated internet IP backbone services.
Agreements
Service Level Agreement
The Service Level Agreement describes the service levels and remedies pertaining to the receipt of Comcast's IP Data Suite service pursuant to an executed Comcast Master Services Agreement and IP Data Suite Schedule.
One-Sheet
Plataforma de Video en Línea Informe Técnico General (en español)
Plataforma de Video en Línea es el sistema de gestión de video más completo que existe, y ofrece rendimiento de clase empresarial y publicación fácil en computadoras, dispositivos móviles y televisión. Descargue este documento técnico para obtener más información sobre Plataforma de Video...
One-Sheet
Conditional Access: NAS
Conditional Access: NAS (CA) services provide an economical solution to receive, process, control, and distribute digital video, audio and data services without a local access control system. Download this one-sheet to learn more about Comcast Technology Solutions's NAS services. Ready to learn more...
Case Study
Video Distribution Case Study: National Geographic
National Geographic has been an authority on the world’s geography, archaeology, natural science, and conservation since 1888 and video has increasingly taken on a more central role. Please fill out the form to read how video is rapidly becoming a key component of...
Whitepaper
Online-Video-Plattform-Übersicht (in German)
Online-Video-Plattform ist das derzeit umfassendste Video-ManagementSystem auf dem Markt. Diese für Kabel- und Fernsehunternehmen ausgelegte Lösung macht das Veröffentlichen von Medien auf PCs, Mobiltelefonen und TV kinderleicht. Bitte schließen Sie das Formular ab, damit die Online-Video-Plattform-Fallstudie zu lesen. MPX-ÜBERSICHT: VIDEO-MANAGEMENT-SYSTEM (IN GERMAN) Comcast...
One-Sheet
Production Services
Post-production can be an important choice in your ad distribution process. Download this one-sheet to learn more about the finishing production services offered at Comcast Technology Solutions.
Whitepaper
This is TV: The Advertising Challenges of Online Publishers
Billions of eyes are focused on online video, making the player and the surrounding areas the perfect real estate for advertising. Download our Advertising Challenges whitepaper learn what publishers need to know about online advertising in order to meet their business goals and...
Whitepaper
This is TV: Content Discovery Whitepaper
What is TV? For many years, the answer was simple. A square box plugged into a wall that showcased linear programming. Today, the answer is a lot more complicated. From smartphones to set top boxes, the family room couch to the airport, live...
One-Sheet
Ad Delivery One-Sheet
As the 4th largest advertiser, a media owner, and a technology company, Comcast is dedicated to providing the most advanced technology for the evolving media ecosystem. With Comcast Technology Solutions's ad delivery services, we commit the highest quality technology, experience, and cost efficiency...
One-Sheet
Live Linear Streaming One-Sheet
Live Linear Streaming One-Sheet from Comcast Technology Solutions provides all the workflow orchestration, publishing, monetization policies, and real-time analytics needed to deliver a full multi-channel lineup of advanced TV Everywhere or direct-to-consumer services. Download this one-sheet to learn more about how Comcast Technology...
Solution Brief
Live Event Solution Brief
Managing live events typically involves two systems: one for the live encoding partner and one for the management of on-demand video assets. Please complete this form to learn more about how Comcast Technology Solutions can provide a seamless workflow for live to on-demand...
One-Sheet
IP Data Suite One-Sheet
The Comcast Network is powered by Comcast's IP Backbone (ASN 7922), which is designed to provide the highest levels of performance and reliability. Download this one-sheet to learn more about standard features and interconnect locations.
Case Study
Managed Satellite Distribution: Algona
This case study will show you how regional cable operator, Algona Municipal Utilities, succeeds with a simplified HD service. Find out how Comcast Technology Solutions helped Algona Municipal Utilities to: • meet demand without breaking the bank • offer new possibilities with a...
One-Sheet
Managed Satellite Distribution (Formerly Known as HITS / Headend In the Sky)
Since 1996, Managed Satellite Distribution (formerly known as HITS Headend In The Sky)—a Comcast Technology Solutions service—has been a leader in digital cable content aggregation and distribution. We started with 64 QAM and advanced to 256 QAM SD and HD digital technologies to...
One-Sheet
Comcast CDN One-Sheet
Streaming video, gaming, and consumption of other online media continues to grow and disrupt traditional media ecosystems. As demand increases, consumers’ expectations of the quality, reliability, and speed of these online experiences are also rising. Today, the consumer experience with online content should...
One-Sheet
C3 VOD: Boost Your Nielsen Ratings
More and more commercially-rated content is being viewed time shifted. You owe it to yourself to capitalize on that viewership. Nielsen’s C3 ratings measure the average commercial minutes in programs that were viewed live and time shifted through video on demand or DVR...
Whitepaper
Broadband Video Advertising Technology 101
The web audience’s eyes are already on broadband video, making the player and the surrounding areas the perfect real estate for advertising. Download the Broadband Video Advertising Technology 101 Whitepaper to learn what publishers need to know about online advertising in order to...