Guide
The Business of "Play" - Monetization in a Video Economy
Advertisers, content providers, broadcasters, agencies, content creators: One thing we have in common is that video is foundational to our success as a business. Across every discipline, teams and tech are working in concert to impact the minds and wallets of an increasingly...
Video
Advertising Video Overview
It’s an ever-changing media landscape, and advertisers are always looking for new and faster ways to reach their audience. Comcast Technology Solutions helps by providing the technology and talent to simplify complex workflows throughout the advertising landscape. We innovate from the inside out...
One-Sheet
mpx: New Console
Your mpx command center is getting a serious upgrade. The new console is an editorial experience that accelerates content delivery workflows and provides unprecedented flexibility in the command and control of media assets. The new console is much more than just a design...
Case Study
PureFlix.com Case Study
In order to make the most of its original content and expanding library, PureFlix.com needed a dynamic end-to-end video platform that would provide: A scalable technology platform to reach people on the screen of their choice An experience that helps members connect with...
Webinar
TV Technology and Comcast Technology Solutions Present: Surviving & Thriving In An Online Video World Webinar
It’s been a decade since the video industry saw its first sVOD service. A lot has changed over the past 10 years. Technology challenges facing content and video providers (CAVPs) have given way to business concerns as the industry matures. Key findings of...
Infographic
The Changing Environment for Content Providers
We recently partnered with Broadcasting & Cable and TV Technology to sponsor a new research paper called “Survive and Thrive: The Changing Environment for Content and Video Providers.” For this paper, the survey targeted technology managers who are responsible for the implementation of...
Whitepaper
Survive and Thrive: The Changing Environment for Content and Video Services
Similar to weather, the challenges of video and content providers are constantly changing. Some of this is closely related to how quickly technology is evolving in general but there are many factors involved. Monetization, using a cloud infrastructure, and delivering a quality customer...
One-Sheet
PDK6: Player Development Kit
PDK6, the latest playback innovation from Comcast Technology Solutions, delivers extraordinary viewing experiences across your entire ecosystem of platforms and device types. PDK6 features: Sub-second load times for superior playback Easy integration with advertising and analytics partners A robust toolkit for building custom...
Video
Live Streaming Summit Presentation: Dead Air is Not an Option
Dead Air is not an option Complex metadata governs where each piece of content can be delivered and used. Live sports blackouts, terrestrial delivery, web embargoes...there's a lot to solve for. Our Distinguished Engineer, Stuart Karkowski, shares insights on Linear Rights Metadata Management,...
Video
Origination Overview
Channel origination has come a LONG way in just the last two decades. Allison Olien, Executive Director at Comcast Technology Solutions, provides a peek behind the curtains to see what video delivery used to be like, how it looks today, and where it's...
Video
Comcast CDN Overview
A Content Delivery Network (CDN) is the best way to protect and deliver content across multiple locations and platforms. Having a multi-CDN architecture greatly increases the customer experience by reducing buffering, using increased bit rates, and avoiding outages. Watch now to learn more...
Video
Content Providers Overview
Live, vod, broadcast, streaming. Comcast Technology Solutions understands the complex video challenges that come with being a content provider today — because we are a content provider. That's why we're bringing the technology and innovations from Comcast to the industry — specifically designed...
Video
Video Platform Overview
Video content providers are facing a complex ecosystem of screens, monetization models and vendors to get their content across platforms. From selecting an OTT platform and ensuring quality of experience, to content publishing and delivery challenges, it has never been more complicated to...
One-Sheet
mpx Capabilities: Complete DRM Support
The incorporation of digital rights management (DRM) into your delivery is a complicated task. You’ve got to have the right protection settings on your content in order for it to be played back on a specific client platform, whether it’s a TV-connected device,...
Webinar
Solving Linear Rights Puzzles with Metadata in an OTT World
Amid a veritable sea of different over-the-top services and compatible devices, the combinations seem endless and present a tricky situation for managing linear rights. Aspects like regional sports blackouts, which can be tough to keep straight on linear TV platforms, become much more...
Whitepaper
Advanced Video Commerce: SVOD
Subscriber-based video on demand (SVOD) is a relationship business. When it comes to monetization strategy, course correction and adaptation are the norms, not the exceptions. Companies able to deliver a truly differentiated experience can be successful, but once you’ve got an audience’s attention,...
Whitepaper
Dead Air is Not an Option: the Evolution and Management of Video Metadata
Every piece of content tells two stories. There’s the story that’s told when a viewer presses the “play” button, and there’s the story that each piece of content tells about where it can be played. That second story is told within its metadata...
Whitepaper
Cloud Based Ad Management Whitepaper
It is no surprise that viewership is expanding to include not only live linear programing on the TV but also time-shifted viewing and multi-device viewing from multiple platforms. As content providers adapt their content delivery for the shift in viewership, they must also...
Case Study
Fusion Media Case Study: A Rural Provider's Digital Evolution
A long-standing customer of Comcast Technology Solutions, Fusion knew that in order to expand and attract more business within its northeastern Arkansas footprint, it needed to optimize bandwidth and create a more compelling, competitive digital offering – things that could not be accomplished...
One-Sheet
Comcast Technology Solutions AdStor One-Sheet
Comcast Technology Solutions AdStor was created for programmers to store, manage, and deliver ads across the broadcast and digital landscape. Advertisers can deliver directly to AdStor with distribution instructions for each programmer they serve. With AdStor, agencies can fill an ad repository and...
One-Sheet
Better Together: Production Services Can Enhance Your Ad Distribution
Do you have a great ad that needs post-production polish before it’s distributed, but going somewhere else adds time and money to the project? Do you have an idea for a TV commercial but can’t bring it fully to life? Comcast Technology Solutions...
Guide
Ad Delivery Glossary of Terms
BELOW IS AN ALPHABETIZED GLOSSARY OF TERMS COMMONLY USED WITH COMCAST TECHNOLOGY SOLUTION'S AD DELIVERY SERVICE. Account Profile Spec - The agreed upon format the sender will upload to the product. Expressed in frames. Example - 30/150/60/30. The file will contain 1 second...
Guide
Multi-Platform? No Problem. How Content Providers Use Tech to Deliver Extraordinary Experiences
There are multiple doors by which viewers can access your content; the trick is, no matter which one they use, to greet them with a fresh, consistently relevant experience worth repeating. It’s a tall order, indeed. To win hearts and screens, video destinations...
One-Sheet
Ad Platform Overview
DELIVER RELIABLE AND CREATIVE DISTRIBUTION STRATEGIES Every day, we deliver fast, broadcast-quality spots to a complete footprint of broadcast, cable, syndication, radio, and online destinations across North America. Comcast Technology Solutions provides a full-service ad distribution portfolio that covers production to delivery services....
Whitepaper
Sports: The New Battleground for Premium OTT
Building a successful OTT sports service that fans value highly is just one side of the equation for rights owners – they also have to ensure that they can successfully extract the value they create by monetizing their services effectively, especially as rights...
Guide
Fierce eBook: Thrusting Broadcasting into the Digital Future
It’s an exciting time on both sides of the media delivery spectrum. On one hand, new technologies and viewing experiences are emerging so fast that it’s hard to wrap a plan around them. On the other hand, meeting audience demand for differentiated content...
Video
Ad Distribution Services
Trusted by thousands of the world’s biggest brands and agencies, our ad distribution services ensure fast, secure, and reliable deliverability of video and audio advertisements. Watch this short video to learn more about Comcast Technology Solutions’ ad distribution. READY TO LEARN MORE? CHECK...
Video
Advertising Production Services
Advertisers develop TV, radio, and online commercials to promote their products. But to ensure their spots are ready to air, they must perform formatting and finishing processes after production. Watch now to learn more about Comcast Technology Solutions’ advertising production services. READY TO...
Guide
Video to the CDNth Degree: Multi-CDN Delivery, Optimized for Big Video
Content delivery networks (CDNs) are a must-have for any business looking to deliver digital video to a large audience. Why? Because when it comes to an engaging playback experience, it’s all about the distance between the video file and the consumer. Time is...
Guide
Just You, Me, and the TV: Shifting to a Direct Customer Relationship Model
The initial online video earthquake might have already occurred, but the ground is still shifting. Broadcast is still the premier destination for video consumption, and consumer demand for that kind of superior quality is permeating the digital space as well. Home television is...
Webinar
Broadcasting & Cable and Comcast Technology Solutions Present: How To Grow Your VOD Business Webinar
Webinar Summary Video on demand (VOD) is a mission-critical component for any programmer’s monetization strategy. Furthermore, viewer behavior is shifting so it’s more important now than ever to reach a growing VOD audience through new digital destinations. Programmers and advertisers alike have more...
Webinar
SAVE HERE, SPEND THERE: HOW AD DISTRIBUTION EFFICIENCIES ENHANCE MEDIA CAMPAIGNS WEBINAR
Webinar Summary: Not sure about the ins and outs of your ad distribution solution? We, along with Ad Age, walk through the basics and how to identify areas of efficiencies. Learn how to identify the cost savings in advertising solutions and how to...
Webinar
Fierce Cable and Comcast Technology Solutions Present: Converged Monetization Models for Content Providers Webinar
With over 1200 OTT services in market today, it is important to look at your monetization strategy as more than a simple, single-tier subscription offering. In this webinar, we look at the industry trends towards alternate subscription packaging and how blending SVOD, TVOD...
Case Study
Cramer-Krasselt Case Study
Cramer-Krasselt (“C-K”) has been helping brands to create lasting, profitable customer relationships for more than one hundred years. As one of the last great fully independent marketing and advertising agencies, the C-K belief that “the brand with the most friends wins” has delivered...
Video
D2C Video: Why is having a direct-to-consumer strategy important?
Having a deeper relationship with your consumer is becoming more important than ever to efficiently monetize your content. Watch now to learn more about direct-to-consumer (D2C) strategies. READY TO LEARN MORE? CHECK OUT THE LINKED CONTENT BELOW.
Guide
Top 5 Ways to Optimize Your Client's Ad Budget
As broadcast and digital video destinations become more diverse, advertisers need to stretch every dollar in order to create a winning campaign that doesn’t break the bank. The core mission of video ads – creative messaging delivered alongside programming that encourages a purchase...
Guide
OTT Pricing eBook
Building the Perfect OTT Pricing Model: An eBook from the editors of FierceOnlineVideo The rapid expansion of OTT video services coming to market during the past two years has catapulted online video into the mainstream. By the end of 2016, 64%
of...
Video
Best Practices in a Multiscreen World
Watch the 2017 VideoNuze Online Video Advertising Summit panel video Screens are now omnipresent with viewers fluidly shifting their consumption depending on their circumstances. At the recent Videonuze Online Video Ad Summit session, “Best Practices in a Multiscreen World,” panelists including Josh Arensberg,...
Guide
The VOD Factor - The Convergence of Broadcast and DIgital
eBook: The VOD Factor — The Convergence of Broadcast and Digital It’s an exciting time on both sides of the media delivery spectrum. For audiences on the other side of any screen, video on demand (VOD) isn’t a separate component or “nice to...
Whitepaper
TV Futures Whitepaper
This report details the findings of a collaborative research program undertaken by Comcast Technology Solutions and MTM, exploring the key trends and developments impacting the US TV industry during the next 3-5 years and identifying the strategic priorities for broadcasters, as they look...
Whitepaper
What you need in an OTT Solution: An End to End Buyers Guide for SVOD and AVOD
The market for OTT solutions has matured significantly in recent years. The days of building one-off, bespoke native apps are over, and there’s a new breed of development solutions that can elevate your brand’s content experience and over a robust feature set in...
Case Study
Time Inc. Case Study
For almost a century, Time Inc. has been a trusted voice of the human story. Across every platform and communication channel, Time continues to impact global dialogue through some of the most instantly recognizable brands in media such as People, Fortune, Sports llustrated,...
Infographic
Video On Demand (VOD) Trends Infographic
Video on demand (VOD) usage continues to skyrocket through both pay-TV and OTT channels. Viewing time is longer, subscriptions per household are multiplying, and market worth is growing. With such opportunity comes increased competition and new technical complexities for which to solve. Comcast...
Whitepaper
Media Technology Lifecycle Management Whitepaper
Media Technology Lifecycle Management (MTLM) is an approach that improves how broadcast and digital content is originated, delivered, managed and monetized. It is based on our philosophy that connected teams, tools and processes lead to better problem-solving, development of new monetization models, delivering...
Guide
Ad Distribution Quick Guide
The delivery of an ad to a specific destination seems pretty straightforward; but it’s a noisy, mobile, on-any-screen world in which we live. Innovations in media technology are improving the speed and accuracy of advertising workflows. At the same time, however, new ways...
Video
Linear Rights Metadata Management Overview
What is SCTE 224? This presentation is an overview of the SCTE 224 constructs and message types as well as a high-level strategy for implementation. You can also click here to check out our blog around SCTE 224 – Dead Air is Not...
Case Study
Men's Wearhouse Case Study
Tailored Brands, Inc. has been helping people love the way they look since the first Men’s Wearhouse opened more than forty years ago. No stranger to broadcast advertising, compelling TV spots have contributed largely to the company since 1975. However, outdated processes and...
Solution Brief
D2C Solution Brief
Let OTT open up a word of possibilities for you. Get everything you need to deliver a broadcast-quality OTT experience straight to your audience, all under one roof. Content providers of all types are working to develop an effective direct-to-consumer (D2C) strategy to...
Infographic
Server-Side Ad Insertion Infographic
Ad blocking is a major revenue challenge that ad-supported video business face. Ad blockers obstruct all incoming ad impressions being added at the player level through calls to an ad server, and they are on the rise. Fill out the form to download...
One-Sheet
Linear Rights Metadata Management One-Sheet
Linear Rights Metadata Management (LRM) is a fully supported Software as a Service (SaaS) that helps solve for the increasing complexity of the accurate delivery, entitlement and representation of content across an ecosystem of mobile screens and live multichannel broadcasts. More than just...
One-Sheet
VOD Syndication One-Sheet
Comcast Technology Solutions is an industry-leading provider of high-volume, rapid-turn Video On Demand (VOD) content aggregation, processing, and delivery services to both broadcast and digital destinations. Our solution helps you save time managing your content and monetize it to the fullest. VOD Syndication...
One-Sheet
mpx One-Sheet
Online video publishing is easy with mpx, the industry’s most complete SaaS-based video content management system. Trusted by the world’s largest broadcasters and operators for more than a decade, the end-to-end automated publishing and distribution capabilities of mpx streamline and improve every process,...
One-Sheet
OTT VOD One-Sheet
Our over-the-top (OTT) VOD workflows prepare your content for delivery to any screen. Download our one-sheet to learn more about the media library, transcoding, and VOD origin components that make our OTT VOD service quick and efficient. READY TO LEARN MORE? CHECK OUT...
One-Sheet
IP Voice Termination One-Sheet
Our IP voice services are trusted by some of the most prominent ILECs, CLECs, MVPDs and OTT carriers for reliable, cost-effective delivery of their voice traffic. Download our one-sheet to learn more about Comcast's voice network at a glance and the robust infrastructure...
Solution Brief
Server-Side Ad Insertion Solution Brief
Ad-supported video businesses face major revenue hurdles with ad blockers, emerging new delivery platforms, and poor user experience. Find out how we can help with our Server Side Ad Insertion (SSAI) Solution Brief. In our solution brief, you will find out: How SSAI...
Solution Brief
MPX: a Superior Server Side Ad Insertion Solution Brief
The number of videos watched online is exponentially increasing and media companies are having more success than ever before at monetizing this growth with video advertising. However, the proliferation of ad blockers is also on the rise. Ad blocker usage grew by nearly...
Case Study
Valve Case Study
Since 1996, Seattle-based Valve Corporation (Valve) has been creating enormously popular PC and online games. Always striving to reduce the time it takes to deliver content, the company seized the opportunity to start using Comcast's CDN (available through Comcast Technology Solutions) as part...
One-Sheet
Next Gen Origination
A simpler, unified, and more cost-effective origination solution is here, and it’s about time. Time you won’t spend dealing with process silos. Time you won’t waste with inefficient, disparate origination technologies and platforms. And time you can now devote to your business. Download...
One-Sheet
Mpx Una Pagina (en español)
Publicar videos online es sencillo con mpx – el sistema de administración de contenidos más completo en el mercado. Con sus servicios automatizados de publicación y distribución de contenidos a un rango de PCs, dispositivos móviles y TVs, no tendrá que emplear mucho...
Case Study
Deutsch Case Study
Los Angeles-based Deutsch has been a long-standing force in the advertising world. Since 1969, the agency has consistently produced many award winning advertising campaigns for big-name brands. In this case study you will learn how Comcast Technology Solutions offered the agency: • Streamlined...
Whitepaper
MPX Overview
mpx is the next phase in the evolution of broadband video management: a convergence of an efficient user interface model with the most mature, flexible online video management technologies. mpx is the most complete video management platform available, with enterprise-class performance and easy...
Agreements
Acceptable Use Policy
This acceptable use policy defines acceptable practices for customers relating to the use of Comcast's dedicated internet IP backbone services.
Agreements
Service Level Agreement
The Service Level Agreement describes the service levels and remedies pertaining to the use of Comcast's IP Non-Transit or Transit service pursuant to an executed Comcast Master IP Backbone Services Agreement.
One-Sheet
mpx Informe Técnico General (en español)
mpx es el sistema de gestión de video más completo que existe, y ofrece rendimiento de clase empresarial y publicación fácil en computadoras, dispositivos móviles y televisión. Descargue este documento técnico para obtener más información sobre mpx de Comcast Technology Solutions.
Whitepaper
MPX: Video Management System
Online video publishing is easy with mpx – the industry’s most complete video content management system. With its end-to-end automated publishing and distribution to a range of PCs, mobile devices, and TVs, you won’t have to spend nearly as much time on the...
One-Sheet
NAS Conditional Access
NAS Conditional Access (CA) services provide an economical solution to receive, process, control, and distribute digital video, audio and data services without a local access control system. Download this one-sheet to learn more about Comcast Technology Solutions's NAS services. READY TO LEARN MORE?...
Case Study
National Geographic
National Geographic has been an authority on the world’s geography, archaeology, natural science, and conservation since 1888 and video has increasingly taken on a more central role. Please fill out the form to read how video is rapidly becoming a key component of...
Whitepaper
Online Video Store
This whitepaper describers how Comcast Technology Solutions can easily create video products that your customers want to buy. Consumers are increasingly migrating online to find and watch their preferred content – wherever and whenever they want. And, consumers are paying for viewing rights,...
Whitepaper
Mpx-Übersicht: Video-Management-System (in German)
mpx ist das derzeit umfassendste Video-ManagementSystem auf dem Markt. Diese für Kabel- und Fernsehunternehmen ausgelegte Lösung macht das Veröffentlichen von Medien auf PCs, Mobiltelefonen und TV kinderleicht. Bitte schließen Sie das Formular ab, damit die mpx-Fallstudie zu lesen. MPX-ÜBERSICHT: VIDEO-MANAGEMENT-SYSTEM (IN GERMAN) Comcast...
One-Sheet
Production Services
Post production can be an important choice in your ad distribution process. Comcast has always been flexible about allowing our clients the freedom to work with any post production facility of your choice. Download this one-sheet to learn more about the finishing production...
Solution Brief
MPX Replay: Expedite Your Catch-Up and C3 Workflow
TV broadcasters face significant complexity when working with disparate systems to manage their linear channel and catch-up content. It’s a manual, time intensive process that requires setting up listings data, metadata, and polices separately for linear channel and catch-up assets. With Comcast Technology...
Case Study
Talpa
Talpa Media’s voice is loud in the entertainment industry. So loud, that it’s heard in 180 countries worldwide. Who is Talpa? Part of the ITV Group as an independent label, Talpa is the global production company behind “The Voice,” “The Big Picture,” “Dance...
Whitepaper
This is TV: The Advertising Challenges of Online Publishers
Billions of eyes are focused on online video, making the player and the surrounding areas the perfect real estate for advertising. Please fill out the form to learn what publishers need to know about online advertising in order to meet their business goals...
Whitepaper
This is TV
What is TV? For many years, the answer was simple. A square box plugged into a wall that showcased linear programming. Today, the answer is a lot more complicated. From smartphones to set top boxes, the family room couch to the airport, live...
Whitepaper
Managing Media in the TV Everywhere Ecosystem
The catchphrase “content is king” emerged nearly 20 years ago in an article written by Microsoft co-founder Bill Gates and has dominated industry discussions ever since. Gates’ prediction concerning the monetization of content in the online community has proven true, with online video-based...
One-Sheet
Ad Delivery One-Sheet
As the 4th largest advertiser, a media owner, and a technology company, Comcast is dedicated to providing the most advanced technology for the evolving media ecosystem. With Comcast Technology Solutions's ad delivery services, we commit the highest quality technology, experience, and cost efficiency...
One-Sheet
Live Linear Streaming One-Sheet
Live Linear Streaming from Comcast Technology Solutions provides all the workflow orchestration, publishing, monetization policies, and real-time analytics needed to deliver a full multi-channel lineup of advanced TV Everywhere or direct-to-consumer services. Download this one-sheet to learn more about how Comcast Technology Solutions's...
Solution Brief
Live Event Publishing Solution Brief
Managing live events typically involves two systems: one for the live encoding partner and one for the management of on-demand video assets. Please complete this form to learn more about how Comcast Technology Solutions can provide a seamless workflow for live to on-demand...
One-Sheet
Wholesale Internet Services One-Sheet
The Comcast Network is powered by Comcast's IP Backbone (ASN 7922), which is designed to provide the highest levels of performance and reliability. Download this one-sheet to learn more about standard features and interconnect locations.
Case Study
HITS HD: Algona
This case study will show you how regional cable operator, Algona Municipal Utilities, succeeds with a simplified HD service. Find out how HITS helped Algona Municipal Utilities to: • meet demand without breaking the bank • offer new possibilities with a simple solution...
One-Sheet
HITS One-Sheet
Since 1996, HITS—a Comcast Technology Solutions service—has been a leader in digital cable content aggregation and distribution. We started with 64 QAM and advanced to 256 QAM SD and HD digital technologies to help you get the most for your bandwidth. Download this...
Case Study
Free Speech Case Study
This case study will show you how Free Speech TV, one of cable’s few independent news networks, simplified their video workflows and expanded their audience using Comcast Technology Solutions. Learn how Comcast Technology Solutions helped Free Speech TV: • Streamline their video publishing...
One-Sheet
Comcast CDN One-Sheet
Streaming video, gaming, and consumption of other online media continues to grow and disrupt traditional media ecosystems. As demand increases, consumers’ expectations of the quality, reliability, and speed of these online experiences are also rising. Today, the consumer experience with online content should...
One-Sheet
C3 VOD: Boost Your Nielsen Ratings
More and more commercially-rated content is being viewed time shifted. You owe it to yourself to capitalize on that viewership. Nielsen’s C3 ratings measure the average commercial minutes in programs that were viewed live and time shifted through video on demand or DVR...
Whitepaper
Broadband Video Advertising 101
The web audience’s eyes are already on broadband video, making the player and the surrounding areas the perfect real estate for advertising. Please fill out this form to learn what publishers need to know about online advertising in order to meet their business...