Around the world, the TV industry is in a state of transition as the growth and development of digital video services creates new challenges and opportunities for broadcaster and other industry participants. Traditional industry revenue streams, business models and value chain relationships are changing.
Download our TV Futures whitepaper to learn what executives from such major content providers as Fox, Viacom, ABC and more had to say about business model innovation in the multi-platform world.
As broadcast and digital video destinations become more diverse, advertisers need to stretch every dollar in order to create a winning campaign that doesn’t break the bank. The core mission of video ads – creative messaging delivered alongside programming that encourages a purchase – hasn’t changed, but the delivery part sure has.
There is a seemingly endless number of ways in which a brand can use video to build awareness and engagement, but budgets aren’t limitless.
Read on for some of the top ways in which agencies can help their clients extract the most value out of their video spend.