The initial online video earthquake might have already occurred, but the ground is still shifting. Broadcast is the premier destination for video consumption, and consumer demand for that kind of superior quality is permeating the digital space as well.
Since the rise of over-the-top (OTT) programming, the transformation of the media/audience relationship has blown open the doors of possibility as to how video can be leveraged to create a compelling, lasting, and valuable new field of engagement. Yet, 80 percent of OTT apps is TV Everywhere, indicating that there is room to grow.
Topics covered in this guide include:
- OTT Monetization
- Direct-To-Consumer Service
- Digitizing Video Experience
Download now to learn more about shifting to this direct customer relationship model.
As broadcast and digital video destinations become more diverse, advertisers need to stretch every dollar in order to create a winning campaign that doesn’t break the bank. The core mission of video ads – creative messaging delivered alongside programming that encourages a purchase – hasn’t changed, but the delivery part sure has.
There is a seemingly endless number of ways in which a brand can use video to build awareness and engagement, but budgets aren’t limitless.
Read on for some of the top ways in which agencies can help their clients extract the most value out of their video spend.