content distribution tailored for your business
In a market that never stands still, the right partner keeps technology one step ahead, tackling the complexities of business and technology with you, alongside you. Comcast Technology Solutions works with you to deliver your best to your customers with a broad portfolio of market-ready products and services that make it easier to connect with your viewers everywhere, on every device.
JUST YOU, ME, AND THE TV: SHIFTING TO A DIRECT CUSTOMER RELATIONSHIP MODEL
The initial online video earthquake might have already occurred, but the ground is still shifting. Broadcast is the premier destination for video consumption, and consumer demand for that kind of superior quality is permeating the digital space as well.
Since the rise of over-the-top (OTT) programming, the transformation of the media/audience relationship has blown open the doors of possibility as to how video can be leveraged to create a compelling, lasting, and valuable new field of engagement. Yet, 80 percent of OTT apps is TV Everywhere, indicating that there is room to grow.
Topics covered in this guide include:
- OTT Monetization
- Direct-To-Consumer Service
- Digitizing Video Experience
Download now to learn more about shifting to this direct customer relationship model.
As broadcast and digital video destinations become more diverse, advertisers need to stretch every dollar in order to create a winning campaign that doesn’t break the bank. The core mission of video ads – creative messaging delivered alongside programming that encourages a purchase – hasn’t changed, but the delivery part sure has.
There is a seemingly endless number of ways in which a brand can use video to build awareness and engagement, but budgets aren’t limitless.
Read on for some of the top ways in which agencies can help their clients extract the most value out of their video spend.
News & Events
New Europe Market (NEM)
Dubrovnik, Croatia
NEM is the most important four-day event in the CEE region where TV industry professionals gather to learn about the newest business trends and share their most precious formulas for success. The event is addressed to FTAs, Pay-TV channels, cable and satellite operators,...
Comcast Technology Solutions Announces New Video Player Technology, Optimized for Today’s Multiscreen Video Ecosystem
The new PDK 6 video player delivers faster time-to-first-frame, better ad performance, and an improved user experience.
Denver, CO and Las Vegas, NV – April 11, 2018 -- Comcast Technology Solutions, whose portfolio of services includes video workflow management, publication, distribution, and monetization, today announced the launch of its new video player, Player Development Kit 6 (PDK 6), developed exclusively...
Comcast Technology Solutions Introduces New Cloud-Based Advertising Platform, Innovating Ad Management and Insertion for Multiplatform Video Distribution
Comcast Technology Solutions AdStor opens up new monetization options with near real-time ad insertion across platforms through a centralized ad preparation, management and storage solution.
Denver, CO and Las Vegas, NV – April 10, 2018 -- Comcast Technology Solutions, a division of Comcast Cable that serves advertisers, agencies, content providers and global operators with a portfolio of technology solutions for distribution, management and monetization of video content, today...
Comcast Technology Solutions Announces Enhanced Live Services Offering
New capabilities deliver holistic, turnkey approach to 24x7 linear and live events streaming across any screen.
Denver, CO and Las Vegas, NV – April 9, 2018 -- Comcast Technology Solutions, whose services include video workflow management, publication, distribution, and monetization, today announced new Live to IP offerings as part of its end-to-end Live Services portfolio. With live event viewing...
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