The Business of "Play"– Monetization in a Video Economy

Advertisers, content providers, broadcasters, agencies, content creators: One thing we have in common is that video is foundational to our success as a business. Across every discipline, teams and tech are working in concert to impact the minds and wallets of an increasingly intelligent, informed, and accessible global audience. Every video has a purpose, and a value.

In The Business of "Play" we discuss:

  • Hybridity: The New Normal
  • Elasticity: Technology for Omni-Directional Agility
  • Tools to Maximize Customer Lifetime Value (CLV)
  • Project Spotlight: People TV
  • Advertisers: Capitalize on More Screen Opportunities
  • Advanced Commerce for Ad Buyers and Sellers
  • The Challenges: Time and Complexity
  • The Problem for Buyers and Sellers
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News

  • December 6, 2018
Mediaset Collaborates with FreeWheel and Comcast Technology Solutions to Power Next-Generation Monetisation Strategy
The Italian broadcaster simultaneously deploys technology solutions by FreeWheel and Comcast Technology Solutions to enhance its content monetisation and widen its consumer reach
MILAN, ITALY, December 6th 2018 – FreeWheel and Comcast Technology Solution have announced a partnership with Mediaset for the platform Mediaset Play, a new live and on demand online streaming service. The new offering helps unify Mediaset’s video distribution and advertising stack and...
  • November 28, 2018
Comcast Technology Solutions Announces Richard Nunn as Vice President and General Manager, Ad Platform
The experienced technology executive will lead efforts to help advertisers and broadcasters leverage Comcast’s technology and infrastructure to optimize advertising effectiveness wherever viewers are watching.
Denver, CO — November 28, 2018 -- Comcast Technology Solutions, whose portfolio of services includes video workflow management, publication, distribution, and monetization, today announced the appointment of Richard Nunn, a digital and technology executive with more than two decades of experience, to the...
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