Based on an extensive series of interviews and workshops, Comcast Technology Solutions and MTM together have produced this new industry paper which explores the digital transformation experiences of some of the world’s leading broadcasters and pay-TV platforms.
To win hearts and screens, video destinations are working harder to understand who's watching, and to incorporate relationship building as a core component of the brand. This eBook looks into ways in which content providers use new technology innovations to drive new business models.
Channel origination has come a LONG way in just the last two decades. Allison Olien, Vice President at Comcast Technology Solutions, provides a peek behind the curtains to see what video delivery used to be like, how it looks today, and where it is headed.
The challenges of video and content providers are constantly changing. Monetization, using a cloud infrastructure, and delivering a quality customer experience only scratch the surface of issues that exist in the total video market. This whitepaper examines the shifting landscape of content and video services.
Advertisers, content providers, broadcasters, agencies, content creators: One thing we have in common is that video is foundational to our success as a business. Across every discipline, teams and tech are working in concert to impact the minds and wallets of an increasingly intelligent, informed, and accessible global audience. Every video has a purpose, and a value.
In The Business of "Play" we discuss:
- Hybridity: The New Normal
- Elasticity: Technology for Omni-Directional Agility
- Tools to Maximize Customer Lifetime Value (CLV)
- Project Spotlight: People TV
- Advertisers: Capitalize on More Screen Opportunities
- Advanced Commerce for Ad Buyers and Sellers
- The Challenges: Time and Complexity
- The Problem for Buyers and Sellers