Content choice has never been better for audiences than it is today. There are so many content providers, so many ways to watch and so many options for paying for access. But what new challenges does this choice and multiple viewing options bring to content providers and advertisers?
Almost 50% of video marketers say that a top industry challenge is the ability to deliver content seamlessly across a fragmented consumer ecosystem. Another big challenge: gaining and maintaining audience engagement with high-quality content. In conjunction with SmartBrief, we've developed some research that takes a look at how these challenges have evolved, and provides insights to help businesses achieve their goals.