Media consumption skyrockets during disruptive events, with streaming video via TV increasing by 61% on average, according to recent figures from Nielsen. With stay-at-home or safer-at-home mandates in place, Americans are now spending up to 12 hours a day with media platforms.
So, how do content and streaming providers meet viewers’ increasing demands for more content in the current situation? Maximizing the value of media in today’s market takes a vision that’s as creative as the content itself.
The primary goal of a mature advertiser is to connect the right message to the right consumer in order to have the most impact. To that end, this year is already one for the history books, well beyond the evolving nature of customer lifecycles and ad tech in a more predictable year.
How does it change a campaign strategy when global events come along and disrupt everything? Events that drastically alter everything from what people value and think about to how they interact — not just with products, but with each other?
Can an advertiser really move fast enough to weather any storm?