The ever-evolving relationship between technological advancements and viewing habits presented Fox Corporation with a growing challenge: managing the rights and playback data around individual programs is more complex than ever in a fragmented, multi-screen world. The company needed a better solution.
What we really needed was an innovative way to rein in and manage a lot of disparate metadata,” said Timothy Joyce, SVP of Media and Broadcast Engineering at Fox Corporation. “But we weren’t exactly sure what the desired end-state would look like.
Find out how CTS helped FOX solve their metadata challenge.
TV isn’t going anywhere — it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices. TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change.
So, what do industry leaders think the marketplace will look like in the next five years? We asked, they answered.