Tackling the Challenges of Video Commerce
Content choice has never been better for audiences than it is today. There are so many content providers, so many ways to watch and so many options for paying for access. But what new challenges does this choice and multiple viewing options bring to content providers and advertisers?
DELIVERING CONTENT IN THE "NOW" ERA
Almost 50% of video marketers say that a top industry challenge is the ability to deliver content seamlessly across a fragmented consumer ecosystem. Another big challenge: gaining and maintaining audience engagement with high-quality content. In conjunction with SmartBrief, we've developed some research that takes a look at how these challenges have evolved, and provides insights to help businesses achieve their goals.
News
Comcast Technology Solutions Announces New Global Ad Management Solution that Unifies Linear and Digital Workflows
Unveiling new technology in a suite of services that automates media workflows from planning and distribution to talent rights management and creative optimization.
Denver, CO — May 22, 2019 -- Comcast Technology Solutions, a division of Comcast Cable that serves advertisers, agencies and content providers on both the Demand-Side and Supply-Side of the business, today announced the launch of a comprehensive global ad management solution that...
Mediaset Collaborates with FreeWheel and Comcast Technology Solutions to Power Next-Generation Monetisation Strategy
The Italian broadcaster simultaneously deploys technology solutions by FreeWheel and Comcast Technology Solutions to enhance its content monetisation and widen its consumer reach
MILAN, ITALY, December 6th 2018 – FreeWheel and Comcast Technology Solution have announced a partnership with Mediaset for the platform Mediaset Play, a new live and on demand online streaming service. The new offering helps unify Mediaset’s video distribution and advertising stack and...
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