Content choice has never been better for audiences than it is today. There are so many content providers, so many ways to watch and so many options for paying for access. But what new challenges does this choice and multiple viewing options bring to content providers and advertisers?

In a global market defined by innovation and consumer expectations, the engine powering your media delivery stack is as important as the content being carried. How fast, and reliably, content is delivered is often a major factor in outages, latency issues, and buffering – all of which can hit the brakes on great consumer experiences. Content Delivery Networks (CDNs) are critical to success.

Almost 50% of video marketers say that a top industry challenge is the ability to deliver content seamlessly across a fragmented consumer ecosystem. Another big challenge: gaining and maintaining audience engagement with high-quality content. In conjunction with SmartBrief, we've developed some research that takes a look at how these challenges have evolved, and provides insights to help businesses achieve their goals.

The challenges of video and content providers are constantly changing. Monetization, using a cloud infrastructure, and delivering a quality customer experience only scratch the surface of issues that exist in the total video market. This whitepaper examines the shifting landscape of content and video services.