The Right Ad. The Right Screen. Every Time.
Comcast AdFusion is the only platform that unifies your media buy and creative data into a single, automated workflow–so campaigns launch faster, with greater accuracy, and maximum efficiency.
What you get with AdFusion
Own your workflow end to end.
AdFusion is the only ad ops platform with a bi-directional integration with Mediaocean, the industry’s leading media buy system of record. Your data flows directly into AdFusion, eliminating the single biggest source of errors in ad operations.
One platform replaces multiple vendors. Non-working spend becomes working media.
Launch faster. Get it right the first time.
AdFusion automatically generates traffic instructions, transcodes creative to exact destination specs, and delivers assets and instructions only where they’re needed. No manual data entry. No costly mistakes or over-delivery.
Less rework. Fewer fines. Hundreds of hours saved. Faster time to air.
See everything. Know everything.
For the first time, every stakeholder—from media planners to traffic coordinators to brand managers—can look at one platform and see the exact status of every AdFusion executed campaign. No more email chains. No more finger-pointing.
Full transparency and accountability from plan to execution.
Connected to the financial heartbeat of advertising
AdFusion features an industry-first, bi-directional integration with Mediaocean’s Prisma, the industry’s trusted system of record for media management and finance. This isn’t a data export or a spreadsheet upload. It’s a live connection to your media buy source of truth.
| Automatic accuracy: Media buy data flows directly into AdFusion with no manual re-keying or outdated information |
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| Instant sync: Changes to the media plan are reflected in your trafficking workflow automatically |
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| Closed-loop reporting: See how creative execution maps back to the media plan, from start to finish |
Built for how you work
For Agencies
Replace fragmented point solutions with a single platform that connects data and workflows across creative and media teams. Reduce non-working media spend and prove ROI with every implementation.
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For Brands
Take control of your end-to-end workflow with full visibility, automated execution, and the precision your in-house teams need to manage complex, multi-channel campaigns.
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For Political
When every hour counts, AdFusion gets your message to voters across broadcast, CTV, and digital with buy-line level precision
Learn MoreReal results. Measurable impact.
Automation eliminates human error
Trafficking is precise and accurate
Teams focus on strategy, not data entry
From media buy to air, accelerated
Consolidate vendors and convert non-working media spend back into your working media spend
Stronger together. Integrated by design.
Mediaocean
The industry’s media buy source of truth. Our industry-first bi-directional integration streamlines workflows using a live connection to your media buy source of truth.
Ad-ID
Industry standard creative identification. Manage codes and metadata directly within AdFusion for full compliance and tracking.
Innovid
An independent software platform for the creation, delivery, measurement, and optimization of advertising.
Cape.io
The world's first Intelligent Campaign Automation platform, designed for brands, agencies, publishers and broadcasters.
Storyteq
Automated creative versioning at scale. Produce and traffic hundreds of creative variations across channels without bottlenecks.
Potomac (AdImpact)
Data-driven political media buying. Seamless workflow from buy to delivery for political advertisers.
Ready to take control of your campaign workflow?
Whether you’re managing campaigns for a global holding company, an in-house brand team, or a fast-moving political operation, AdFusion gives you the control, speed, and visibility to get it right every time.
