Deliver broadcast-quality ads to any screen in near-real time.

Ad Store is a centralized, cloud-based management platform that connects ad buyers and sellers through an all-access solution where ads can be uploaded, prepared, selected, and sent to all distribution endpoints. Real-time creative conditioning and asset management, along with APIs to all major ad decisioning engines offer content owners and distributors a path to addressability and targeting across TV, digital and social channels.

This centralized platform houses broadcast-quality ads for any device, thereby enabling new monetization strategies with the dynamic swapping of ads. And, with Ad Store execution of an ad order always defaults to the highest-quality file available for each destination. Ad Store removes complexity from all sides of the video advertising ecosystem — reducing the amount of time required to place campaigns from days to minutes.

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One-Sheet
Advertising Supply-Side One-Sheet
Comcast Technology Solutions’ Ad Store is a cloud-based ad management platform designed to bridge the digital gap between ad buyers and sellers by hosting content in an aggregated library and delivering broadcast-quality ads quickly to any linear and digital destination. READY TO LEARN...
Advertisers
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Ad Store:
  • Accelerates time to market.
  • Provides the ability to quickly identify assets.
  • Delivers assets with the speed, quality, and reliability required to be monetized as part of a linear or digital playback.
  • Removes waste and unneeded manual intervention.
  • Improves efficiency with automated workflows for asset management, creative conditioning, and delivery.
Speed and Efficiency
Often, speed of execution makes the difference between a successful campaign and an under-performing one. With Ad Store, advertisers and agencies can capitalize on late-breaking opportunities: ads can be manipulated, transcoded, inserted and distributed into linear or digital outlets from start to finish in near-real time.
Broadcast Quality
The last thing a Programmer wants is to see a poor-quality version of their spot airing during a premium event or program. Our approach ensures consistent quality across platforms and device types. Programmers deliver crystal clear ad quality that complements viewing experiences and elevates the impact of each campaign.
Addressability and Targeting
Because Ad Store stores, manages, transcodes, and delivers ads in a fraction of the time of existing processes, it can condition and deliver ads based on real-time programmatic or addressable decisioning. This enables real time targeting and monetization of all ad inventory.
Reduced Redundancy
Ad files are housed in the cloud and the system deduplicates ads with the same ISCI or AD-ID. Direct Sold, Programmatic and Direct IO are managed on the fly through our Ad Store, resulting in the audience not seeing the same ad over and over in the same ad break.
Largest Ad Library
Ad Store’s library and management architecture streamlines the ad-delivery workflow, allowing advertisers, agencies, programmers, and broadcasters unprecedented access. With real-time execution in a multi-tenancy environment Programmers can reach audiences anytime, anywhere.
Improved Savings and ROI
The speed of cloud commerce unlocks new monetization strategies for ads with short lifecycles and helps Programmers capitalize on late-breaking opportunities. Revenue streams around VOD inventories are optimized by allowing for dynamic ad insertion in VOD assets.
Auto-Transcoding
Reduce manual errors and time to transcode multiple versions of an ad by auto-transcoding broadcast-quality ads into proper formats and sizes, making the ad available to serve on all platforms for quicker insertion.
Unified Reporting and Tracking
Clear information is provided around the work involving each asset, through unified reporting and instant tracking so that operational environments are always up to speed. 24/7 monitoring from our own operations team ensures that each video meets all downstream specifications and requirements.
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