Deliver broadcast-quality ads to any screen in near-real time.
Ad Store is a centralized, cloud-based management and commerce platform that bridges the gap between demand-side and supply-side needs by hosting content in an aggregated creative library – creating an all-access marketplace where ads can be uploaded, selected, and sent. Execution of an ad order always defaults to the highest-quality file available for each destination.
This new approach accelerates time to market, providing the ability to quickly identify assets and deliver them with the speed, quality, and reliability required to be monetized as part of a linear or digital playback. Along the way, process waste and unneeded manual intervention are eliminated in favor of a highly efficient machine-to-machine workflow.
The cloud-based platform was initially created for our own need for a better way to store, manage, and deliver broadcast-quality ads across both linear and digital landscapes at the highest scale. By hosting content in an aggregated library that’s accessible by both ad buyers and sellers we allow for the quick delivery of top-quality ad files to any destination.
Ads can now be sent to a universal library, and programmers have access to this multi-tenancy environment. Centralization of file storage and transfer decreases processing time from days to hours, making virtually every broadcast or digital destination available to advertisers. There are a multitude of benefits to media suppliers: