Ad management

A better, faster, smarter ad creative process

Unify and automate across TV, radio, and online.

AdFusion™ combines media buys with creative assets and metadata, accelerating the flow of content and traffic instructions across destinations. Built by marketers, for marketers, AdFusion makes it easier to find and place the right creative, ensure that usage rights are in compliance, and track campaigns across broadcast, digital, and radio. 

Automate and accelerate ad delivery
Command across channels from one platform
Manage usage rights
Track with real-time reporting

Better. Faster. Smarter.

Reduce time spent on marketing ops with streamlined workflows and communication. Activate campaigns in minutes, and make decisions in real time. Maintain brand safety and integrity with visibility across channels.

Read the one-sheet

How to advertise at scale

AdFusion is the result of Comcast’s investment and research into finding a better, faster, smarter way to command advertising efforts. The result is a unified platform that centralizes data and automates processes upstream and downstream to ensure consistency and accuracy.

Automation

Less time on operations = more time on campaign quality

Control

Collaborate in one easy-to-use platform

Visibility & Accuracy

Keep rights in compliance and get spots to the right place at the right time

Efficiency

Control costs with Adfusion automation and centralization

AdFusion is an amazing, intuitive tool that has helped us to eliminate manual elements within our workflow through automation and flexibility. AdFusion has also improved accuracy and speed to market. We are excited for the future of AdFusion and what's still to come.

— Leading tech and telecom advertiser

Learn more about AdFusion

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