June 25, 2019

Video Trends Vlog Episode 3: Go-To-Market Strategy

2019 is proving to be another huge year for the industry, as some of the biggest entertainment brands are poised to launch new streaming and on-demand destinations of their own. Where business models used to be split up more clearly between subscriber-based approaches (SVOD), ad-supported models (AVOD), or shopping-cart transactions (TVOD), businesses are pivoting to a hybrid approach with the flexibility to incorporate all three – with the power to shift based on viewer insights and consumer trends.

In this video, Peter Gibson, Executive Director of Product Management and Joe Mancini, Director of Product Development both share some insights on how to go to market with an advanced, cost-effective technology plan that helps companies reach revenue targets.