Content delivery networks (CDNs) are a must-have for any business looking to deliver digital video to a large audience. Why? Because when it comes to an engaging playback experience, it’s all about the distance between the video file and the consumer. Time is not only of the essence, it’s also the enemy: Every additional second of delivery time brings more potential for signal interruptions, latency issues, and buffering, all of which are contrary to a great playback experience. The reasoning behind a CDN deployment is simple: the more that a content provider can shorten the distance that a file must travel, the less time it takes to make it to the screen.
As consumer expectations for the quality, reliability, and speed of online media grow, smart delivery strategies must evolve to keep pace. The popularity of streaming video, online gaming, and large media downloads mean Content Delivery Networks are critical to success – and the right CDN strategy can widen delivery footprints and help securely meet consumer demands.