FAST Channels

Give fans a reason to keep watching

What is FAST?

Free Ad-Supported Television, or FAST, is more than what it sounds like. Think of it like this: To viewers its a linear channel (or channel lineup) with ad breaks that looks and feels just like the TV experiences that we all know and love.   

For content and streaming providers, it’s a great way to meet the increasing demands from viewers for more content, a smart approach to maximize the value of media, and a “fast” way to launch channels that support specific audiences, genres, or high-value events.  

Easily turn your on-demand content assets into a new always-on channel – with or without advertising.

Are you looking for ways to maximize and monetize your content? Comcast Technology Solutions offers quickly-built tailored linear experiences with FAST channels – an elegant way to make the most out of your content library and live programming.

Stitch together a curated programming schedule and serve it to audiences seamlessly, right along with your non-linear, on-demand media. FAST channels make it easier and more affordable than ever to add choice, value, and revenue to your video offerings.

Why FAST channels?

FAST channels make it easier and more affordable than ever to add choice, value, and revenue to your video offerings. Baked-in integration with our online video platform means you can integrate with their VOD library and stand up a virtual channel as either a short-term event or a new “favorite channel.”

Tailored experiences

Build an entire channel around a specific interest or audience, or set up a temporary “pop-up” channel with 24x7 programming that supports a specific live event with a combination of live and on-demand content.

Region-specific scheduling

Our approach makes it easy to handle content blackouts (like live sports limitations) or other restrictions. From a common stream, region-specific variations are built and delivered to the right screens.

Self-serve

One user-friendly, drag-and-drop interface to create and command your linear schedules. Define your sources, upload your assets, define your policies (regional and/or global), and launch your channel.

Can we still call it TV?

Let’s start by redefining “watching TV” simply as the consumption of linear video — programming that streams to a screen according to a defined schedule, with or without advertising. Now that our screens are no longer just in front of the couch, it’s worth asking: Beyond a truly live event like sports or news broadcasts…is linear video even relevant anymore?

Smiling girl with headphones on laptop in the dark

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Contact us to learn more about our FAST channels solution.

Contact us to learn more