Insights provides answers to content performance questions to make better business decisions.
Do you want a longer and more profitable relationship with viewers? If so, then understand how your content is performing, right down to each program.
The Insights service, from Comcast Technology Solutions, provides answers to content performance questions that most analytics tools are just not built to answer. What ISN’T getting watched? Are you investing in the right content or genre? Is your research bringing back actionable insights, or are marketing / purchasing decisions based on guesswork?
Success metrics have changed in response to new viewing experiences, better playback devices, a complex competitive landscape, and how those factors change audience behavior. Insights was built on the simple premise that in order to succeed in a constantly evolving market, performance measurement needs to evolve at the same time.
Insights rests at the convergence point of what people are watching, what they are buying, and what you are offering. The end result is a clearer understanding of how and why people are connecting with your content, so that you can make better choices on what to invest in, and how to bring viewers into a closer orbit with content that will resonate with them.
With no client-side code needed, up to three years’ worth of historical data is combined with current performance measurements to provide crucial long-term context.
- Content insights
- Device insights
- Custom milestones
- Binger tracking
- Engagement ratios
- Weekly & monthly active users ratio
- Content / catalog analyzer
- Attention index
- Audience size vs. video views
- Average completion rates
- Demographic / usage data
- Usage vs. catalog mixer