A deeper layer of intelligence to guide business decisions based on “how” your content is (or isn’t) being consumed – from device types and viewing times to binge-tracking and category analysis.
Do you want a longer and more profitable relationship with viewers? If so, then understand how your content is performing, right down to each program.
The Insights service, from Comcast Technology Solutions, provides answers to content performance questions that most analytics tools are just not built to answer. What ISN’T getting watched? Are you investing in the right content or genre? Is your research bringing back actionable insights, or are marketing / purchasing decisions based on guesswork?
Success metrics have changed in response to new viewing experiences, better playback devices, a complex competitive landscape, and how those factors change audience behavior. Insights was built on the simple premise that in order to succeed in a constantly evolving market, performance measurement needs to evolve at the same time.
- Content insights
- Device insights
- Custom milestones
- Binger tracking
- Engagement ratios
- Weekly & monthly active users ratio
- Content / catalog analyzer
- Attention index
- Audience size vs. video views
- Average completion rates
- Demographic / usage data
- Usage vs. catalog mixer
Click below to check out our blog on using Insights to improve the performance of your content catalog.