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Markets

April 29, 2025

Comcast Technology Solutions, AD-ID Partner to Standardize Advertising Workflows

Comcast Technology Solutions (CTS) and AD-ID have announced a strategic alliance to promote the adoption of industry standards in advertising data and operational workflows. Read the full article here.
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April 25, 2025

Comcast Technology Solutions, AD-ID Join Forces to Advance Ad Standards

AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in advertising data and operational workflows. Read the full article here.
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April 24, 2025

Comcast Technology Solutions and AD-ID announced a strategic alliance

Comcast Technology Solutions and AD-ID, a joint venture of the ANA and 4A’s founded to standardize how advertising assets are labeled, announced a strategic alliance to promote the adoption of industry standards in advertising data and operational workflows. Read the full article here.
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April 23, 2025

Comcast Technology Solutions and AD-ID push for ad industry standards

Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology solutions for advertisers, content providers, and operators, and AD-ID, the industry standard for identifying advertising assets, today announced a strategic alliance to promote the adoption of industry standards in...
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April 23, 2025

Comcast Technology Solutions & AD-ID Join Forces To Advance Advertising Standards

Comcast Technology Solutions , a division of Comcast that provides media and entertainment technology solutions for advertisers, content providers and operators, and AD-ID , a standard for identifying advertising assets, today announced a strategic alliance to promote the adoption of industry standards in...
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April 23, 2025

AD-ID And Comcast Technology Solutions Team Up To Tackle Frequency Management

On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers. Read the full article here.
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February 19, 2025

Content That Connects, Episode 5 - Omnicom Production Is Centring Creativity

The fifth episode of Little Black Book’s panel series with AdFusion™ from Comcast Technology Solutions welcomes leaders from Omnicom Production, who discuss its modern, innovative and transformative approach to production. Read the full article here.
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February 12, 2025

Hélène Ségol Tips for a Smooth Production

Today, as deputy managing director at LA\PAC, Hélène nurtures some of the industry’s brightest talents, including tirelessly championing bold ideas and expanding their influence both locally and globally. Read the full article here.
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February 05, 2025

Content That Connects, Episode 4 - Maverick Studios on Creativity Inspired by Collaboration

Little Black Book (LBB) and AdFusion™ from Comcast Technology Solutions (CTS) return with the fourth episode of ‘Content that Connects’. Gathering the brightest minds and voices in the industry, the production-focused series tackles topics such as purpose-marketing, in-housing strategies, and sustainability within the...
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January 30, 2025

Producing Tomorrow’s Producers: Learning the Language of Storytelling with Belinda Bradley

Belinda Bradley's role as executive producer for Film Construction builds on her considerable skills in the performing, visual, and screen arts. She was an NZIPP master photographer and has been a cinematographer and director on music clips, TVC's and documentaries. Click here to...
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January 10, 2025

Comcast Technology Solutions and Mediaocean Deepen Partnership, Delivering an Industry-First Bi-Directional Integration

Comcast Technology Solutions announces an expansion of their partnership. Building upon their previous successful integrations, the companies are set to deliver bi-directional integration between their platforms. Click here to read the full article.
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January 09, 2025

Comcast and Mediaocean introduce bi-directional integration for TV ad management

Comcast Technology Solutions (CTS), a division of Comcast specializing in media and entertainment technology, and Mediaocean, a provider of omnichannel advertising solutions, have expanded their collaboration. This development will introduce a first-of-its-kind bi-directional integration between their platforms, slated for release in Q2 2025...
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January 09, 2025

Comcast Technology Solutions and Mediaocean are building upon their previous integrations

Comcast Technology Solutions and Mediaocean are building upon their previous integrations with one aimed at empowering agencies and brands to seamlessly manage creative traffic and distribution directly within Comcast Technology Solutions’ AdFusion platform. Read the full article here.
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January 09, 2025

Comcast Technology Solutions and Mediaocean Enhance Partnership, Delivering an Industry-First Bi-Directional Integration

Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a foundational partner for omnichannel advertising, announced a significant expansion of their partnership. Building upon their previous successful integrations, the companies are set to deliver...
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January 09, 2025

CTS and Mediaocean Deepen Partnership, Deliver Bi-Directional Integration

Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a foundational partner for omnichannel advertising, announced a significant expansion of their partnership. Building upon their previous successful integrations, the companies are set to deliver...
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January 08, 2025

CTS, Mediaocean expand partnership

Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a partner for omnichannel advertising, have announced an expansion of their partnership. Building upon their previous integrations, the companies are set to deliver bi-directional integration...
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January 08, 2025

Comcast Technology Solutions integrate with Mediaocean advertising solutions

The first such integration, slated to launch in Q2 2023, will help agencies and brands to seamlessly manage creative traffic and distribution directly within Comcast Technology Solutions’ AdFusion platform. Among the benefits highlighted by the companies are a faster time to market, increased...
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January 08, 2025

Bi-Directional Integration Comes For Mediaocean, CTS Users

The Comcast division that provides media and entertainment technology to advertisers has widened its partnership with omnichannel advertising platform Mediaocean that brings to fruition a “bi-directional integration” between their respective product offerings. A launch is anticipated for the second quarter of 2025, giving...
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January 08, 2025

Comcast Technology Solutions and Mediaocean Deepen Partnership

Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a foundational partner for omnichannel advertising, today announced a significant expansion of their partnership. Building upon their previous successful integrations, the companies are set to...
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January 08, 2025

Comcast Technology Solutions and Mediaocean Deepen Partnership, Delivering an Industry-First Bi-Directional Integration

Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a foundational partner for omnichannel advertising, today announced a significant expansion of their partnership. Building upon their previous successful integrations, the companies are set to...
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January 08, 2025

Comcast Technology Solutions & Mediaocean Deepen Partnership

Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a partner for omnichannel advertising, today announced “a significant expansion” of their partnership. Building upon their previous successful integrations, the companies say they are set...
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January 08, 2025

Comcast unit deepens ad connection to Mediaocean

Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a foundational partner for omnichannel advertising, today announced a significant expansion of their partnership. Building upon their previous successful integrations, the companies are set to...
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January 08, 2025

Comcast, Mediaocean Extend Creative, Media Management Partnership

Comcast Technology Solutions, a division of Comcast supporting ad media and entertainment technology, has extended its partnership with Mediaocean, an omnichannel software agency supporting advertisers, to build out services in creative and media management. Read the full article here.
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January 06, 2025

Producing Tomorrow's Producers: Expecting the Unexpected with Michael J. Hurst

Michael Hurst is a seasoned commercial producer from Saint Louis, Missouri, USA. He is the co-owner and EP/line producer of townsend hurst. With a career spanning two decades, he has received countless awards and accolades for his work. His extensive portfolio includes collaborations...
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January 06, 2025

Producing Tomorrow's Producers: Corwin Carroll on Grit, Curiosity, and Relentless Drive

Known for championing powerful storytellers who have a keen understanding of the latest technology, Corwin Carroll has been in the branded content business for close to twenty years. Corwin’s experience and technical understanding bridge both agency and production sides, offering clients thoughtful, creative...
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December 11, 2024

Producing Tomorrow’s Producers: Asheley Hu Roe on Resilience, Determination, and Kindness

Asheley Hu Roe is an executive producer at We Are Royale, where she recently led campaigns for 'Ravensburger Lorcana' and 'Audible for Impact Winter 3'. She joined the company in 2022 and previously served as head of production. Asheley’s producer career took flight...
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November 27, 2024

Production Line: Where Next for Generative AI with Antoine Clergeot

With more than 20 years of experience in communication, Antoine has developed his curiosity over the years by working on ever more innovative formats. Creation of the first interactive window display of the Champs Élysées, design and production of a 300m2 glass cube...
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November 19, 2024

Producing Tomorrow's Producers: Stay Cool, Calm, Collected, and Curious with Ricardo Roberts

Ricardo Roberts was born in the Voz Andes Hospital in Quito, Ecuador. At the time, his American father was a Peace Corps volunteer, and his Ecuadorian mother was the director of an orphanage. In the early 80s the young family eventually made their...
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October 18, 2024

Producing Tomorrow’s Producers: “Every Impression Counts and No Job Is Too Small” with Cia Mellegers

Cia Mellegers, a Toronto-based senior producer at The Deli, boasts nearly a decade of experience in the advertising industry, specialising in commercial film and experiential production. Click here to read the full article.
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October 16, 2024

Producing Tomorrow’s Producers: Elizabeth Karner Says “Show Up, Work Hard, Be Kind”

Elizabeth Karner is a senior producer at Brandon, renowned for her expertise in managing complex projects from concept to delivery. A native of Greenville, SC, Elizabeth spent her twenties living in different parts of the country before returning to Greenville in 2017 with...
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October 09, 2024

Content That Connects: Erich & Kallman on Why Being ‘Small’ Is a Strength

Little Black Book (LBB) and AdFusion™ from Comcast Technology Solutions (CTS) return with the second episode of ‘Content that Connects’. Gathering the brightest minds and voices in the industry, the production-focused series tackles topics such as purpose-marketing, in-housing strategies, and sustainability within the...
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October 07, 2024

Gear Seven Launches ChARM Technology at Brandweek

Gear Seven has added to its fleet of state-of-the-art production technology with ChARM, a unique robotic tool designed to uplift brand activations and experiential marketing. Launched this week at Brandweek in Phoenix, Arizona, the technology promises to give guests the red carpet experience...
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October 02, 2024

Producing Tomorrow's Producers: Doug Stivers on The Skills That Will Always Be In Demand

Doug Stivers is an award winning executive producer/head of production with extensive experience overseeing the creative development, planning, production, and delivery across multiple mediums, including broadcast TV, streaming, social, digital, radio, print and experiential for some of the worlds largest brands including Facebook...
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July 23, 2024

Content That Connects, Episode 1 - How Copper Giants Is Disrupting the Agency Model to Find Joy

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June 13, 2024

Comcast Technology Solutions and Inspired Thinking Group Forge Strategic Alliance to Revolutionize Omni-Channel Advertising

Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have announced a strategic integration between CTS’ AdFusion ad management platform and ITG’s Storyteq’s Creative Automation platform to automate large-scale omni-channel creative versioning. Click to read full article.
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June 13, 2024

Comcast Technology Solutions and Inspired Thinking Group Revolutionize Omni-Channel Advertising with New Integration

Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have unveiled an innovative integration between CTS’ AdFusion ad management platform and ITG’s Storyteq’s Creative Automation platform. This strategic partnership aims to automate omni-channel creative versioning at scale, revolutionizing the way brands execute their...
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June 13, 2024

Comcast Integrates AdFusion, Storyteq for Omnichannel Ads

In advance of the Cannes Lions International Festival of Creativity 2024, ComcasComcast Integrates AdFusion, Storyteq for Omnichannel Adst Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative...
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June 13, 2024

Comcast Technology Solutions And Inspired Thinking Integrate AdFusion And Storyteq Platforms For Omni-Channel Ad Execution

In advance of the Cannes Lions International Festival of Creativity 2024, Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative...
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June 13, 2024

Comcast Technology Solutions, ITG integration deal

Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution aims to help brands enhance...
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May 12, 2024

Producing Tomorrow's Producers: The Academy Way with Simon Cooper

Simon Cooper joined Academy Films in 1987, two years after it was set up. In just under 40 years in the industry, Simon has played a key role in the development of some of the industry's most famous names, including Jonathan Glazer, Frederic...
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April 02, 2024

MLB Local Media Hits Its Stride in Year 2 With Diamondbacks, Padres, Rockies Broadcasts

In terms of transmission, MLB Local Media has expanded its relationship with Comcast Technology Solutions to provide master-control and distribution services for all three teams. Also new this year are added back-up audio capabilities for all live broadcasts, and Burgess is currently finalizing...
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March 15, 2024

Comcast Technology Solutions, Forecast Consoles, Netscout, and Verizon Business Group Renew Premier Sponsorships

The Sports Video Group is pleased to announce that Comcast Technology Solutions, Forecast Consoles, Netscout, and Verizon Business Group have renewed their Premier Sponsorships. Click here to read the full article.
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September 11, 2023

Content that Connects: Justine Kleeman on Making Personal Content in a Disconnected World

R/GA’s executive production director speaks to LBB’s Ben Conway, in association with Comcast Technology Solutions, about the joy in production’s constant evolution, and why being organised is producer 101. Click here to read the full article.
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September 04, 2023

Content That Connects: Dave Rolfe’s ‘Craft Ingenuity’ is a Combination of Technology, Audience, and Making

LBB, in association with Comcast Technology Solutions, talks to Dave Rolfe, global head of production at WPP and Hogarth, about the underutilised intelligence of the making process and the trait that every producer needs to have. Click here to read the full article.
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August 29, 2023

Content That Connects: Mike McGee’s Greatest Risks Led to the Greatest Rewards

LBB, in association with Comcast Technology Solutions, chats to Mike McGee, co-founder and CCO of Framestore, about the alchemy of crafting work that connect with audiences, the machine learning-fuelled evolving landscape of VFX, and what aspiring VFX creatives need to know. Click here...
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August 21, 2023

Content That Connects: Peter McCann on the Unification of Production and Technology at Publicis Groupe

Publicis Groupe’s chief production officer, North America speaks to LBB’s Addison Capper, in association with Comcast Technology Solutions, about how the agency is interacting with AI and data, its launch of ‘PXP’, and lessons learned during a prior life working at production companies...
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August 03, 2023

Content That Connects: Greg Lotus on Helping Brands Walk the Red Carpet

VMLY&R’s global head of production speaks to LBB’s Adam Bennett, in collaboration with Comcast Technology Solutions, about craft’s role in helping clients stand out from the crowd. Click here to read the full article.
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July 19, 2023

Content that Connects: Getting in the Creative Weeds with Melissa Tifrere

Havas’ head of integrated production speaks to LBB’s Ben Conway about the excitement and challenges of producing engaging content, in partnership with Comcast Technology Solutions. Click here to read the full article.
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