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Denver, CO and London, UK – June 13, 2024 – In advance of the Cannes Lions International Festival of Creativity 2024, Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution is designed to help brands enhance their ad operations and creative processes across online video, linear TV, and other digital channels. Storyteq and AdFusion Strategic Integration The new integration leverages AdFusion's advanced data-driven ad management capabilities to seamlessly automate ad and traffic delivery, with Storyteq's cutting-edge platform that automates and scales omni-channel creative versioning. Together, this integration aims to close the marketing execution gap by quickly and cost-effectively enabling brands to deliver compelling creative campaigns at scale to achieve their complex business goals across channels and markets. Key benefits for advertisers include: Enhanced Efficiency: Clients can look forward to a streamlined workflow that combines automated creative versioning, traffic creation and delivery, reducing time to market. Increased Scalability: The integration enables advertisers to scale their creative versioning across various channels and formats, adapting swiftly to market demands and opportunities. Improved ROI: By combining creative versioning and activation alongside media buy data and traffic instructions, the integrated solution enables media and creative budgets to be used more effectively, enhancing return on investment. Consistency & Visibility Across Channels: The seamless integration provides consistency in creative messaging across all advertising platforms, reinforcing brand identity, consistency, and engagement. Data-Driven Decision Making: The combined power of both platforms allows for enhanced data analysis, enabling more precise targeting and optimization of ad campaigns based on data-driven metrics. Executive Statements Bart Spriester, Senior Vice President and GM of Streaming, Broadcast & Advertising at Comcast Technology Solutions said, "Storyteq is renowned for helping creative and marketing teams within leading global brands automate their creative production and activate on-brand marketing campaigns with efficiency and scale. Their technology and creative versioning expertise is a perfect complement to AdFusion’s ability to streamline ad operational workflows by supporting how brand advertising campaigns are versioned, managed, and deployed." Ken Madsen, Chief Marketing Technologist at ITG, said, “Storyteq’s integration with AdFusion perfectly encapsulates our shared commitment to continuous innovation. Together, we’re delivering streamlined processes and easy collaboration for major brands across all aspects of their creative marketing operations, ultimately enhancing the pace at which they’re able to get campaigns to market while simultaneously improving the quality and consistency of their content.” Named a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms, Storyteq enables brands to drive efficiency across every aspect of their marketing operations, while its cutting-edge Creative Automation means they can get more high-quality content to market, faster than ever before. CTS’ AdFusion platform combines media buys with creative assets and metadata management to automate and accelerate ad delivery. AdFusion makes it easier to find and place the right creative, ensure that usage rights are in compliance, and track with real-time reporting across broadcast and digital campaigns. This new integration will be showcased at Cannes Lions as part of CTS’ presence at the “FreeWheel Beach” with details at: Cannes 2024. About Comcast Technology Solutions Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity & compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit Comcast Technology Solutions. About Inspired Thinking Group Led by Andrew Swinand (Group CEO), Inspired Thinking Group (ITG) is headquartered in the UK with over 1,300 employees around the world. ITG is transforming the way brands do marketing through tech-powered, agile content, with its multichannel, end-to-end services business (Team ITG) and proprietary MarTech platforms (Storyteq and Deployteq). It serves household names like JLR, Heineken, PUMA, Haleon and many more. Press Contacts: Comcast Technology Solutions: CTSPressInfo@comcast.com

London, UK – June 12, 2024 - Today, Little Black Book and Comcast Technology Solutions (CTS) announce the launch of an AI-powered integration with the potential to transform the way the advertising and marketing industries can work. The two businesses are inviting industry leaders to the LBB & Friends Beach at Cannes Lions for sneak previews of the technology between 17th - 21st June.  You can register your interest for a preview in Cannes here. Comcast Technology Solutions’ VideoAI™ will enable the integration of AI and machine learning to video content in the LBB Creative Library. This will provide a plethora of new search and reel-building capabilities for the entire advertising industry.   LBB has the fastest growing free-to-view advertising archive in the world. It has spent the last two years tagging and linking millions of credits to allow the work on LBB to be searched not only by company, location, genre and category but by every single person credited on work, making it akin to an IMDB of advertising. The application of CTS VideoAI™ to deliver enhanced search capabilities will take this to a whole new level.  CEO & founder of LBB, Matt Cooper comments: “Comcast Technology Solutions is now a long-term partner of LBB who we have worked with in many interesting ways. This next stage of our partnership brings the power of VideoAI™ to the LBB Creative Library making content searchable in a way no other public creative library is.’’  VideoAI™ revolutionizes LBB Creative Library, unlocking the power of semantic search. By automatically analyzing visuals, text, emotions, and sentiment, it enables precise searches across a variety of search criteria. Advertisers and content providers can now easily pinpoint specific frames, concepts, scenes, and elements – even when those elements aren't explicitly tagged or described.  In layman’s terms, marketers, creatives, producers, filmmakers, VFX artists, sound designers and more will be able to leverage video in the LBB Creative Library in a completely new way. It will allow users to build storyboards or Collections (reels) based on any search they want, in real-time. For example, users could search ‘advert with a car on a mountain,’ or ‘short films with happy people in red t-shirts’. VideoAI™ will return the videos that fit the brief. Launching with a significant portion of the creative library, this groundbreaking feature marks a major step forward in our ongoing commitment to innovation. We're eager to see how this technology is utilized and will be evaluating its potential for broader application within the LBB archive.  Matt adds: “To me one of the most beautiful things about this technology is the speed at which it returns results. By the time your video is in the system and transcoded, it will be available for semantic search. I have worked in archives/DAMS for 25 years now and I can tell you this is going to be crazy useful. This feature will be available to the entire LBB community and any visitor to the site. If I was a brand or agency with a system full of assets, I’d be looking at working this way too. It just makes sense. And the beauty of this is that it can be processed at scale, meaning your old assets can be cleaned, fixed and searchable in no time at all. It can potentially search for emotions, celebrities, subtitles and also our metadata too. Just imagine the time this can save a creative or brand or director in looking at scenes for pitches or treatments. Why wouldn’t you want this capability for your own archive of running footage, dailies, b-rolls etc.?  Simon Morris, Head of Enterprise Partnerships & Business Development from Comcast Technology Solutions says “I'm thrilled to partner with Matt and the Little Black Book team on this integration. Their dedication to creators, producers, and the ad community is unparalleled. Contributing a powerful search enhancement to the LBB Creative Library is a privilege. Semantic search is a game-changer, transforming how we interact with large content archives. It's not just about finding a needle in a haystack; it's about understanding the entire tapestry.”  About Comcast Technology Solutions: Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. We believe in continuous innovation, always looking for new and better ways to connect with our customers, as well as aggregate, distribute, and secure our own content, advertising, and data. We invest in and test these solutions, so you don’t have to — freeing you up to focus on accelerating your business, not your tech stack. Through our portfolio of solutions, we bring these innovations to the global marketplace, enabling our partners to think big, go beyond, and lead the way in media, technology, and cybersecurity. For more information, visit Comcast Technology Solutions. 

PHILADELPHIA - June 10, 2024 - DataBee ™, from Comcast Technology Solutions (CTS), today announced new capabilities in its DataBee Hive™ security, risk and compliance data fabric platform. DataBee EntityViews™, powered by a patent-pending entity resolution technology, introduces automated detection chaining that improves threat hunting, security detection fidelity, and insider risk monitoring. An enhanced set of ZTNA and SSE controls compliance dashboards accelerate zero trust compliance and provide greater performance insight to help reduce an organization's risk. “The DataBee security data fabric platform provides such a rich foundation for building out new capabilities and use cases, and innovations like DataBee EntityViews and our entity resolution technology are changing the game when it comes to threat hunting and insider threat monitoring,” said Nicole Bucala, Vice President and General Manager of DataBee. “I’m also thrilled to see how we’ve been able to leverage our Continuous Controls Monitoring capabilities into zero trust compliance dashboards that provide comparable visibility into any gaps in zero trust deployments.” Zero trust network access (ZTNA) and security service edge (SSE) platforms have a rich reservoir of log data and insights into users, devices, and application activities that often go untapped for advanced security analytics. To address this gap, DataBee provides connected data that works for everyone by weaving ZTNA and SSE solution logs with additional security sources and business insights. DataBee ‘connects the dots’ with DataBee EntityViews, powered by a patent-pending entity resolution technology. This innovation delivers increased security alert fidelity and actionability by using rich insights from zero-trust deployments without the need to manually correlate entities. DataBee EntityViews automated detection chaining creates a ‘super alert’ to suggest immediate action to help organizations confront threats and reduce risk. This new capability helps companies dealing with “so many alerts, so little detections” not miss stealthy, slow, and low attacks. Low or medium-level alerts and activities from different systems can be woven together by DataBee’s fabric and enriched with signals from the transformed dataset to produce a meaningful alert timeline. These capabilities can be applied across a broad set of detection use cases and make user behavioral monitoring more comprehensive, improving threat hunting and insider risk monitoring. Businesses can also use DataBee to accelerate their zero trust architecture (ZTA) journey with a new set of ZTNA and SSE controls compliance dashboards that can track the deployment of zero trust controls for key users, applications, and devices and continuously monitor that they are performing to desired standards. The insights provide a consistent and more accurate record of users and devices that access resources, and where and when those resources are being accessed. DataBee will be demonstrating its new DataBee EntityViews capability and ZTA compliance dashboards at AWS re:Inforce, taking place from June 10-12 in Philadelphia. DataBee is a Gold sponsor. In conjunction with AWS re:Inforce, DataBee, AWS, and Accenture are hosting an event called Philly Above the Clouds on June 11 from 4:00-7:00 pm. This event will feature two panels including a CISO panel, “Innovation from Within”, and a technology panel, “Data at the Speed of Innovation”. Registration for the event can be found here. For more information on DataBee EntityViews and the DataBee ZTA compliance dashboards: Philly Above the Cloud: Cyber Executive Panel on Tuesday, June 11th Threat Hunting with DataBee solutions page Insider Threat Monitoring and Hunting with DataBee solutions page DataBee and Zscaler Partner Solution Brief Zscaler and DataBee Deployment Guide | Zscaler About Comcast Technology Solutions Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. We believe in continuous innovation, always looking for new and better ways to connect with our customers, as well as aggregate, distribute, and secure our own content, advertising, and data. We invest in and test these solutions, so you don’t have to — freeing you up to focus on accelerating your business, not your tech stack. Through our portfolio of solutions, we bring these innovations to the global marketplace, enabling our partners to think big, go beyond, and lead the way in media, technology, and cybersecurity. For more information, visit https://www.comcasttechnologysolutions.com or databee.buzz. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Press contacts: Mary Cosmides, Mary_cosmides@comcast.com, 267.207.5279