Blog | Content & Streaming Providers
September 22, 2015

Use mpx to Efficiently Enter New Markets

Paul Brickel

mpx makes it easy to deliver your video offerings to market. From linear streaming to OTT solutions, mpx provides all the tools you need to manage, productize, promote, and monetize your content. Spinning up a new service may seem daunting at first, but it won’t be long before you’re ready to grow your brand, expand your reach, and capitalize on new market opportunities. Read on to learn how mpx can assist you in entering new markets and taking your video solution global.

Expanding your offering

With an established video streaming solution in place, it is not uncommon to monetize your offering in new markets via a direct to consumer TVOD or SVOD strategy. However, entering a new market does not come without risks.

Accepting payments can be complex in a new, regional market. Finding a payment partner and dealing with the regional and cultural differences in accepting payments can be cost prohibitive when testing market viability.

mpx makes it easy to enter new markets and minimize risk

With mpx Video Commerce, you can easily define iTunes® and Google Play™ compatible products and subscriptions, and make them available via your application for in-app purchasing. This approach will help you offset the risks mentioned earlier, such as managing payments and marketing to a new audience. Once your products and subscriptions are modeled, Video Commerce provides all the tools needed to offer in-app purchases, including authentication, purchase processing, and receipt management.

The tight integration of mpx and Video Commerce provides you with the ability to create product offerings that are intertwined with your workflow. Content availability windows and regional content restrictions defined in mpx are automatically reflected in the products you create in Video Commerce. Purchases made via iTunes and Google Play are backed by the mpx Entitlements service, which manages viewers’ access to content and, supports playback on other platforms. For instance, you can purchase and start video streaming on your iPhone while in transit, and finish viewing on your laptop when you arrive at your destination. mpx makes the viewing experience seamless.

mpx Payment Gateways

Leveraging iTunes and Google Play is a great way to enter a new market with minimal effort, establish your brand, and drive traffic to your own site. mpx has the tools you need to build out your own storefront, maximize your brand, and promote your products on your own site. To help you manage fulfillment, mpx provides support for internationally recognized payment gateways such as Braintree and PayPal, as well as regional providers such as Latin America’s Mercado Pago. Video Commerce, with its tight integrations with other mpx solutions, makes payment provider setup easy and enables you to bring your products to market faster.

Learn More

Download our Advanced Video Commerce whitepaper to learn more about how mpx can help you enter new markets.