Guide

5 Ways Virtual Channels Can Help Maximize Your Content Offering

Media consumption skyrockets during disruptive events, with streaming video via TV increasing by 61% on average, according to recent figures from Nielsen. With stay-at-home or safer-at-home mandates in place, Americans are now spending up to 12 hours a day with media platforms.

The research also found typical remote workers “connect” with TV an average of three more hours a week than non-remote workers.

Across Nielsen’s 56 largest metered markets, streaming increases have been persistent across all hours of the day, with the most significant gains in the early afternoon hours.

So, how do content and streaming providers meet viewers’ increasing demands for more content in the current situation? Maximizing the value of media in today’s market takes a vision that’s as creative as the content itself.