Guide

Command + Performance: Video Monetization and Management in the Decade of Personalization

CVP Guide

The video business is a convergence of more than just broadcast and digital deliveries. It’s also where our “information economy” and “relationship economy” converge.

This guide looks at the need to serve unique, trusted experiences that keep people watching across every screen, every type of destination. To accomplish this at scale – and apply more focus to content strategy and performance, brands are adopting new innovations to simplify, centralize, and take back control.