DELIVERING CONTENT IN THE “NOW” ERA
how to make digital viewing a seamless experience
Almost 50% of video marketers say that a top industry challenge is the ability to deliver content seamlessly across a fragmented consumer ecosystem. Another big challenge: gaining and maintaining audience engagement with high-quality content. In conjunction with Smartbrief, we've developed some research that takes a look at how these challenges have evolved, and provides insights to help businesses achieve their goals.
In Delivering Content in the “Now” Era, we discuss these subjects:
- Multiple players that do not talk to each other
- Inability to customize creative
Lack of a streamlined management tool
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