Guide| May 19, 2022
Going For Growth in Broadcast by Thinking Digital First
The second stage of digital transformation of the TV industry, when broadcasters think “digital first” by seeing online as a central part of their video service rather than just a bolt-on, is now in full swing.
The first guide in this series made the case for thinking digital first and why making that change lays important foundations. This second guide explores the primary reason for embarking on a digital transformation journey — the growth opportunities that are created.
Here you can read about three potential routes to growth, and within each we describe three ways to capture that opportunity.