A Journey Of In-Housing Creative Management Operations In Advertising
Join Justin Morgan and Simon Morris from Comcast Technology Solutions, and Cara Blake from Cox, as they present a fireside chat “A Journey Of In-Housing Creative Management Operations In Advertising,” at the recent 2022 ANA In-House Agency Conference.
From outsourced to in-house, COX Communications went from working with multiple agencies doing everything from trafficking to delivery, to taking control of their creative management process from start to finish. By adopting Ad Management Platform, inefficient manual processes were brought in-house and transformed into data-driven efficiencies through technology.
Watch the discussion now