The Proven Cloud TV Roadmap for Broadcasters
To date, technology has required broadcasters to run their linear and digital businesses as two separate units, with all of the duplications and overhead that goes with it. By converging broadcast and OTT systems, broadcasters can significantly reduce the doubling-up of efforts to drive savings and increase operational efficiencies.
For example, metadata and content can be generated once and adapted for the delivery medium, rather than needing two separate paths and two separate editorial flows — a separation that increases the chance of operational errors and expenses.
Download the Proven TV Roadmap for Broadcasters solution brief to learn more.