Tackling The Challenges of Modern Video Commerce
Content choice has never been better for audiences than it is today. There are so many content providers, so many ways to watch and so many options for paying for access. It’s no wonder, then, that Nielsen reported the average adult is consuming nearly 5.5 hours of video daily, or that Deloitte found 37% of US millennials binge-watch video content on a weekly basis. But what new challenges does this choice and multiple viewing options bring to content providers and advertisers?
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