Case Study
| November 22, 2023

A thrilling new future for worldwide racing fans

Explore how the FIA World Rally Championship transcends motorsports, emerging as a global force in sports entertainment. Dive into a saga of technological evolution, where driver-machine synergy shapes the narrative. Discover the captivating journey of WRC and its dynamic engagement strategies with a fervent, knowledgeable fan base. Join us as we unravel over five decades of innovation, iconic moments, and the relentless pursuit of automotive excellence.


“Rally fans around the world are discovering an all-new viewing experience – from live race coverage of more than 30 events per year, to new programming and access to our incredible archive that spans decades. Together with CTS, we’ve laid the foundation for a truly evolutionary experience.”

Phillipp Maenner headshot
Phillipp Maenner

Senior Director Media Rights and OTT
WRC Promoter GmbH



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