Guide

Top 5 Ways to Optimize Your Client's Ad Budget

As broadcast and digital video destinations become more diverse, advertisers need to stretch every dollar in order to create a winning campaign that doesn’t break the bank. The core mission of video ads – creative messaging delivered alongside programming that encourages a purchase – hasn’t changed, but the delivery part sure has.

There is a seemingly endless number of ways in which a brand can use video to build awareness and engagement, but budgets aren’t limitless.

Read on for some of the top ways in which agencies can help their clients extract the most value out of their video spend.

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