The TV industry is in a state of transition as the growth and development of digital video services creates new challenges and opportunities for industry participants. The twin revenue pillars of the industry, advertising and affiliate fees, have remained resilient, but under more pressure than ever before.
Ten years into the online video revolution, most major broadcasters across Europe are well advanced in developing and deploying online video services, responding to rapid changes in consumer behavior and the growth and development of new platforms. However, industry participants anticipate that disruption will gain pace and the industry will become more polarised – between scale players, with leverage over advertisers and/or pay operators, and smaller businesses with well-defined thematic specialisms, appealing to particular audiences.
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