A virtual channel takes an existing set of assets from a content library – for example, niche content that is in high demand on existing platforms – to create a linear "always-on" over-the-top digital experience. By standing up a virtual channel, content and streaming providers can stitch together a curated programming schedule of complementary content which can better appeal to targeted audiences.
With virtual channels, content and streaming providers can maximize the value of their existing media by turning VOD assets into specialized channels. Examples include:
- Building a temporary "pop-up" channel around a live event.
- Launching a new brand with complimentary content that is truly fan-centric for a target audience.
- Standing up region-specific programming that can easily accommodate content restrictions and blackouts.