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News
July 24, 2024
NBC Sports selects Comcast Technology Solutions for its production of 2024 Olympic & Paralympic Games in Paris
STAMFORD, CONN. AND DENVER, CO - July 24, 2024 - NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the 2024 Paris Olympics and Paralympics, July 24-August 11, and, August 28-September 8, respectively.
NBCUniversal’s coverage of the Olympic Games Paris 2024 will feature multi-platform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the NBC Sports app. Every day, NBC will provide Olympic fans with at least nine hours of daytime coverage of the Summer Games’ most exciting events, including live finals coverage. Peacock will be the streaming home of the 2024 Paris Olympics, providing fans with the most-comprehensive Olympic destination in U.S. media history, including live streaming coverage of every sport and event and all 329 medal events.
The Opening Ceremony will be presented on Friday, July 26, live on NBC and Peacock and again in primetime. NBCUniversal is presenting its 19th Olympic Games, 12th consecutive overall, and owns the U.S. media rights on all platforms to all Olympic Games through 2032. The Paralympics take place from Paris August 28-September 8, 2024.
NBCUniversal will utilize Comcast Technology Solutions implementation of VideoAI for automated metadata tagging and their syndication platform (CVP) to publish Video On Demand assets and metadata management across certain devices, sites, and apps for its distribution of the 2024 Olympic and Paralympic Games in Paris, helping NBCUniversal route the excitement in Paris back to viewers watching coverage of the Games in the United States.
“By working alongside Comcast Technology Solutions to assist in publishing VOD assets and metadata management across select platforms, we have been able to consistently raise the bar in our coverage,” said Monica Williams, Senior Vice President, Digital Products & Operations, NBCUniversal Content Distribution. “The 2024 Paris Olympics is an incredible, tentpole event for our distribution partners, and working with partners like Comcast allows us to deliver our audiences the best content experience.”
Comcast Technology Solutions, which also recently launched a Sports Hub facility designed to meet the stringent and dynamic needs of sports programming, has worked with NBC Sports for twelve years, assisting NBC Sports’ production efforts across Summer and Winter Olympics and other major international sports events in Europe, South America, and Asia.
“The Olympics represent the pinnacle of sports video production and distribution, and Comcast Technology Solutions is honored to be entrusted to play such a central role supporting the video management and delivery of this unparallelled multiscreen sports experience at such scale,” said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions."
ABOUT NBC SPORTS
NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. As the sports division of NBCUniversal, NBC Sports presents premier content across linear platforms NBC, USA Network, GOLF Channel, as well numerous digital sites, including Peacock. NBC Sports possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, Big Ten Conference, NASCAR, INDYCAR, PGA TOUR, Notre Dame, The R&A, PGA of America, USGA, Churchill Downs, Premier League, Tour de France, and many more. It also consists of NBC Sports Next, a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming.
ABOUT COMCAST TECHNOLOGY SOLUTIONS
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity & compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit https://www.comcasttechnologysolutions.com/.
Press Contacts:
CTSPressInfo@comcast.com; +1 425-220-1104
June 30, 2024
CTS Delivers the Euros this Summer via Cloud Video Platform
As the 2024 UEFA European Championship (the Euros) heads into the halfway point of the tournament, CTS’s Streaming, Broadcast and Advertising (SB&A) team is getting in on the action with innovative infrastructure contributions and revolutionizing the way viewers experience and engage with the competition.
The team is elevating the Euros to new heights through their partnership with Deutsche Telekom (DT) by sourcing and providing the platform for television consumption across many countries in Europe via the Cloud Video Platform (CVP).
When it pertains to soccer/futbol, there will be millions of eyes on the Euros: 51 matches, all hosted in Germany at various venues and several games that will be exclusive to DT from June 14 until July 14.
“One of CTS’s key customer’s is Deutsche Telekom, a large provider in Europe, and its flagship country is in Germany,” said Bill Calton, VP, Global Operations, SB&A. “Our mission is connecting Comcast technology to the world, which means connecting people to the content they love, and nothing epitomizes that more than live sports.”
The CVP simplifies the management, monetization and publishing of video to any device, any destination and from anywhere. The CVP enables flexible monetization and optimizes workflows and the distribution of video on demand (VOD), live events, linear channels and syndication.
“We’ve covered other high-profile events, champions league and various other soccer-focused leagues, but nothing as big as this. This is almost like hosting a Super Bowl,” Bill explained.
Bill also mentioned how successfully completing this event will demonstrate to the global market that the system is capable of handling unprecedented scale.
“Being able to support an event at this level takes a lot of capabilities operationally and from an engineering standpoint. It will put a lot of wind in the sails of our teams in the US, Europe and Chennai to be able to prepare and execute this flawlessly. Also, being able to partner with Stephanie Trotter, SVP, Cloud Technologies, and her team was key.
They managed all the key infrastructure and data centers that underlies these efforts,” he shared.
June 13, 2024
Comcast Technology Solutions and Inspired Thinking Group announce strategic integration of AdFusion and Storyteq platforms for omni-channel advertising execution
Denver, CO and London, UK – June 13, 2024 – In advance of the Cannes Lions International Festival of Creativity 2024, Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution is designed to help brands enhance their ad operations and creative processes across online video, linear TV, and other digital channels.
Storyteq and AdFusion Strategic Integration
The new integration leverages AdFusion's advanced data-driven ad management capabilities to seamlessly automate ad and traffic delivery, with Storyteq's cutting-edge platform that automates and scales omni-channel creative versioning. Together, this integration aims to close the marketing execution gap by quickly and cost-effectively enabling brands to deliver compelling creative campaigns at scale to achieve their complex business goals across channels and markets. Key benefits for advertisers include:
Enhanced Efficiency: Clients can look forward to a streamlined workflow that combines automated creative versioning, traffic creation and delivery, reducing time to market.
Increased Scalability: The integration enables advertisers to scale their creative versioning across various channels and formats, adapting swiftly to market demands and opportunities.
Improved ROI: By combining creative versioning and activation alongside media buy data and traffic instructions, the integrated solution enables media and creative budgets to be used more effectively, enhancing return on investment.
Consistency & Visibility Across Channels: The seamless integration provides consistency in creative messaging across all advertising platforms, reinforcing brand identity, consistency, and engagement.
Data-Driven Decision Making: The combined power of both platforms allows for enhanced data analysis, enabling more precise targeting and optimization of ad campaigns based on data-driven metrics.
Executive Statements
Bart Spriester, Senior Vice President and GM of Streaming, Broadcast & Advertising at Comcast Technology Solutions said, "Storyteq is renowned for helping creative and marketing teams within leading global brands automate their creative production and activate on-brand marketing campaigns with efficiency and scale. Their technology and creative versioning expertise is a perfect complement to AdFusion’s ability to streamline ad operational workflows by supporting how brand advertising campaigns are versioned, managed, and deployed."
Ken Madsen, Chief Marketing Technologist at ITG, said, “Storyteq’s integration with AdFusion perfectly encapsulates our shared commitment to continuous innovation. Together, we’re delivering streamlined processes and easy collaboration for major brands across all aspects of their creative marketing operations, ultimately enhancing the pace at which they’re able to get campaigns to market while simultaneously improving the quality and consistency of their content.”
Named a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms, Storyteq enables brands to drive efficiency across every aspect of their marketing operations, while its cutting-edge Creative Automation means they can get more high-quality content to market, faster than ever before. CTS’ AdFusion platform combines media buys with creative assets and metadata management to automate and accelerate ad delivery. AdFusion makes it easier to find and place the right creative, ensure that usage rights are in compliance, and track with real-time reporting across broadcast and digital campaigns. This new integration will be showcased at Cannes Lions as part of CTS’ presence at the “FreeWheel Beach” with details at: Cannes 2024.
About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity & compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit Comcast Technology Solutions.
About Inspired Thinking Group
Led by Andrew Swinand (Group CEO), Inspired Thinking Group (ITG) is headquartered in the UK with over 1,300 employees around the world. ITG is transforming the way brands do marketing through tech-powered, agile content, with its multichannel, end-to-end services business (Team ITG) and proprietary MarTech platforms (Storyteq and Deployteq). It serves household names like JLR, Heineken, PUMA, Haleon and many more.
Press Contacts:
Comcast Technology Solutions: CTSPressInfo@comcast.com