Streamlining the ad ecosystem
CTS and Prisma by Mediaocean bring creative and media teams into alignment
October 3, 2025
Earlier this year, Comcast Technology Solutions (CTS) announced a breakthrough collaboration with Prisma by Mediaocean aimed at solving one of advertising’s most persistent challenges: fragmented creative and media operations. The result? A first-of-its-kind, bi-directional integration that unifies creative traffic and media buy data within a single platform—AdFusion™. Click here to read the announcement.
Why this matters during Ad Week 2025
With Ad Week 2025 upon us, there’s no better time to explore how this powerful integration is already transforming ad operations, and why it’s redefining what creative and media alignment really looks like. Now fully launched, advertisers and agencies can work from a shared source of truth, from campaign setup to final distribution.
“This is a milestone for the industry, the ‘missing link’ that finally brings media and creative together. We’re bringing advertisers, agencies, and broadcasters onto the same page, enabling faster decisions and more confident execution across the board.”
Key benefits: control, precision, and clarity around campaigns
By connecting with Prisma by Mediaocean, the industry’s system of record for media management, advertisers gain a unified source of truth that bridges planning, buying, and creative delivery.
Faster time to market + smarter decision-making
The AdFusion–Prisma by Mediaocean integration automates the syncing of critical campaign data such as media buys, traffic instructions, and creative metadata. This reduces errors, removes manual touchpoints, and ensures that creative assets and instructions are delivered exactly where and when they’re needed, aligned to the campaign’s media plan.
Centralized workflow for creative and media teams
Managing creative traffic and distribution in one platform isn’t just about moving faster; it’s about working smarter. Centralized data and end-to-end visibility empower advertisers to streamline operations, minimize costly errors and fines, and unlock insights that drive continuous optimization.
“Advertisers have been operating with blind spots for too long. By closing the loop between Prisma by Mediaocean and AdFusion, we’re empowering brands to act faster, eliminate duplicate work, and help ensure the right creative is delivered to the right place, on time, every time.” -Justin Morgan
Enhanced campaign control and performance insights
With unified access to both creative and media data, advertisers gain more control and precision across campaigns. The integration supports:
- Improved campaign analytics and performance tracking
- Stronger brand safety and content rights management
Better alignment between creative intent and media execution
This centralized intelligence transforms raw data into actionable insights, helping advertisers make smarter decisions and maximize ROI.
What’s next: a closer look at the integration in action
Over the coming months, we’ll take a deeper dive into how the AdFusion–Prisma by Mediaocean architecture is driving change across functional areas: creative ops, media buying, talent rights, campaign reporting, and more. Through real-world examples and user perspectives, we’ll explore how this integration is helping advertisers and agencies do more with less, accelerate time to market, and gain true end-to-end campaign visibility.
Together, Comcast Technology Solutions and Prisma by Mediaocean are helping the industry move toward a more connected, intelligent, and future-ready advertising ecosystem.
Stay tuned—we’re just getting started.
