November 11, 2019

Unique new ways to maximize classic VOD content

classic television show

What’s old could be new again.

From music and fashion to television and movies, culture and content have a way of coming back around and finding new audiences — especially in an age where your new favorite (and long ago canceled) show is only a click away.

“Your 13-year-old may discover a TV series from the 80s like Knight Rider, or Miami Vice, and fall in love with it,” Comcast Technology Solutions Matt Smith said. “There are countless shows sitting out there that could provide value.”

Across the globe, there are huge back catalogs of videos and shows without an opportunity to shine. With the right technology, your favorite old show could find a new audience and help drive new revenue.

Today, 78% of people watch online videos every week, and 55% view online videos every day, HubSpot reports. Video is expected to make up 82% of internet traffic by 2021, according to Cisco, and content providers are searching for the next classic show to crossover to a new generation.

In the most eye-catching example, WarnerMedia paid a reported $425 million over five years to get Warner Bros. Television’s “Friends” away from Netflix, and now plans to offer it on its streaming service HBO Max, set to launch in spring 2020.

However, using library content to build a new platform isn’t a recent phenomenon. When cable channels first began to take off in large numbers during 1980s and ’90s, retired broadcast network series served as their lifeblood. “The Andy Griffith Show,” the biggest hit sitcom of the 1960s, was among the most popular shows on TBS, and reruns of NBC’s procedural crime drama “Law & Order” turned A&E into a viewer destination, according to the Los Angeles Times.


Grow and curate your audience

By 2020 there will be close to 1 million minutes of video crossing the internet per second, and by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017, according to Cisco .

With the Virtual Channels platform from Comcast Technology Solutions, you can grow an existing fan base — or create one from scratch — by pulling complementary content together into seamless experiences that like-minded viewers will keep watching. Launch a brand that is truly fan-centric. Or, aim for a particular demographic with crowd-pleasing programming.

Discover a new way to turn existing on-demand and live programming into a linear “always-on” over-the-top digital experiences. Stitch together a curated programming, and schedule and serve it to audiences seamlessly.

So, break out your pastel T-shirts and linen suits. Get your black Ferrari convertibles revved up. And, put on your favorite pair of Ray-Bans. There’s enough neon, and potential syndication gold, out there to bring in additional ROI like it’s 1984.

Learn more about how Comcast Technology Solutions makes it easier, and more affordable than ever, to add choice, value, and revenue to your video offerings.