Blog | Content & Streaming Providers
November 12, 2019

Video Trends Vlog Episode 6: On Virtual Channels


Content providers and programmers are always on the lookout for new ways to monetize their content. Non-linear, on-demand streaming experiences may seem to dominate the conversation, but it would be completely wrong to interpret the rise of on-demand as a consumer rejection of the linear, “always on” broadcast experience, which is more popular than ever. More accurately, it’s a story about the increasing power of consumers to choose what they want to watch. What if you could put them together, and launch a channel that’s always full of stuff that a specific viewer wants to watch? It’s a compelling offer that’s now more attainable than ever.

Comcast Technology Solutions gives businesses a way to implement virtual channels that complement non-linear experiences with cool new niche channels that can attract and maintain like-minded audiences. Keep watching as Peter Gibson, Executive Director of Product Management and Joe Mancini, Director of Product Development talk with Matt Smith, Executive Director of Business Development and Strategy about how, with the right technology approach, businesses can quickly and cost-effectively augment their consumer offerings with tailored linear experiences.