Simplifying your content management and distribution - the case for a single source file
Since 2010, “TV Everywhere” has become a technology, a process, a goal and a destination. We are all trying to get “there,” to the ubiquitous place where one file can be viewed on any device, authenticated, without buffering and monetizable through advertising. Sounds...
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CE trends drive market demand for outsourcing video origination
It doesn’t seem that long ago that creating video content and originating it were closely intertwined, with few processes standing between a TV show and its transmission via broadcast or satellite to viewers. Today, things are far from as simple or straightforward and...
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How important is service in ad distribution?
As the technology and business models for ad distribution continue to evolve, there’s a growing trend toward self-service. The convenience makes sense; you can upload your assets, manage your orders and traffic, and review spots any time, from anywhere. It’s convenient for you...
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Making the most of your voice service
Since the launch of Voice over IP (VoIP), most providers have offered MVPDs bundled voice products, meaning that they sell voice services as an attractive white label “turnkey” solution. This solution includes a voice network, telephone numbers and long distance. Providers then charge...
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Today’s TV Requires a Strong Backend Video System
To sum up all the previous blog posts about today’s TV, media companies need to have the ability to improve their advertising, windowing, content discovery, and viewer relationships. Why? Because it is the new baseline in offering today’s TV. Few industries are evolving...
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The growing demand for aligning ad delivery technology with marketing strategy
A study conducted last year by the CMO Council found a growing trend among marketers to ensure their technology decisions align properly with their company’s marketing strategy. “With an increasing number of technologies being added to the marketing toolkit, marketers are beginning to...
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Demand for DAI growing across linear and VOD TV platforms
As Light Reading’s Alan Breznick observed last month, there are a number of signs that dynamic advertising insertion (DAI) is beginning to take off.*
A review of 2014 found the number of viewable VOD ad impressions increased dramatically during each quarter last year...
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Today’s TV Requires Knowing Your Audience
All smart businesses know that they should know their customer… their likes, dislikes, habits, demographics, etc. Observing and acting upon this personal information permits them to provide better service/product offerings. The end result is a more satisfied customer, one that is likely to...
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Assessing customer demand for 4K
One of the challenges facing cable MSOs and other MVPDs (multichannel video programming distributors) is determining whether customer demand for 4K (Ultra HD) programming will follow the trajectory of HD or 3D TV.
Consumer electronics retailers are the most bullish on the outlook...
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Today’s TV Requires Better Content Discovery
Since the dawn of time, TV has always been about relaxation. Viewers want to get comfortable, quickly find something good to watch, and let their mind cease and desist for a while. However, today’s TV content discovery experience isn’t always quick. Oftentimes, it...
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Today’s TV Requires Integrated Video Business Models
As stressed in the last blog post about today’s TV, generating revenue is an absolute must and new technologies have provided media companies with more instruments to optimize monetization. In addition to advanced advertising, integrating video business models is another way to bring...
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Your ad management platforms - can they pass the cybersecurity test?
If you have watched any news in the past few months, you know that cybersecurity is a hot topic – and a top priority for 2015. Even before the cyber attack against Sony Entertainment and the FBI Joint Intelligence Bulletin (JIB) warning news media...
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Today’s TV Requires Advanced Advertising
Generating revenue is a must for any successful business, and a pay TV business is no exception. In recent years, new technologies have not only spurred changing TV viewing habits – delaying consumption is a big one – they have also provided media...
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