Video quality is becoming an essential ingredient in brand loyalty
A number of factors are contributing to the increased importance of a video viewer’s quality of experience (QoE) to brand loyalty.
First, a growing number of non-media brands are becoming media companies, as exemplified by initiatives such as BMW films and the GoPro...
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Today’s TV Requires an Assortment of Ways to Consume Content
In order to deliver today’s TV – an ‘every screen’ experience that lets viewers watch on whatever, wherever, and whenever it is most convenient – a media company needs to provide viewers with an assortment of ways to consume content.
For many years...
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Getting a Super Bowl performance out of your ad management system is getting super important
As TVNewsCheck recently observed, in the months leading up to the Super Bowl fans are focused on which teams will play the big game, while chatter amongst marketing and advertising professionals is centered on the TV commercials that will air during the game.*
The...
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Tiered encryption solutions are becoming increasingly important to bandwidth monetization
Perhaps no one can appreciate the accelerated pace of change better than independent cable systems, many of whom can trace their businesses back to the “CATV” - community antenna systems of the late 1940s and 1950s. In those days, the business model was...
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How is the ad distribution business changing?
Advertising delivery has changed dramatically in the last 20 years. Twenty years ago, there were no smartphones or tablets and the Internet was a new business tool. Content was delivered via fax, morning paper, evening news or word of mouth with an inevitable...
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