When: Tuesday, 17 March 2026
Where: CTS Offices, Central St Giles, London WC2H 8NU
Secure your place - limited spots available for this executive event!
Monetising Premium Video in the AdTech Era
An exclusive, in‑person forum for senior leaders across broadcast, streaming and adtech
The Broadpeak & Comcast Technology Solutions Executive Forum brings together senior decision‑makers from across the premium video advertising ecosystem to explore how adtech innovation is reshaping monetisation, performance and measurement.
As streaming and addressable TV continue to scale—and competition from digital platforms intensifies—this forum will focus on the commercial and technical strategies needed to unlock growth while preserving the value of premium video environments.
Date: Tuesday, 17 March 2026
Time: 12:00 PM for light lunch | Afternoon sessions | Networking drinks from 5:00 PM
Location: CTS Offices, Central St Giles, London WC2H 8NU
Agenda
- 12:00 – 13:00 Welcome Lunch & Networking
- An informal chance to connect with peers before the program begins.
- 13:00 – 13:15 Opening Session: Framing the Conversation – 2026 AdTech Trends & Opportunities
- Speaker: Will Bishop, Senior Director International, CTS
- 13:15 – 13:45 Keynote: The AdTech Almanac 2026: An A-Z of the connected entertainment signals shaping the year ahead
- Speaker: Dave Castell, Group Director Advertising Technology - Engineering, Sky
- 13:45 – 14:15 The New Bundle Economy: What Subscriber Data Says About Who Wins Next
- Speaker: Giles Tongue, VP Marketing, Bango
- 14:15 – 14:45 Networking Break
- 14:45 – 15:15 Why Premium Video remains mission-critical for marketers: A Brand perspective on quality inventory in the algorithmic era
- Speaker: Alison Keith, Founder & Principal, The Excellence Office
- 15:15 – 16:00 Panel Discussion: Measuring What Matters – Driving Performance in TV Advertising
- Moderator: Laurence d’Aout, VP International Sales, FreeWheel
- Panellists:
- -Julien Boyreau, Business Development Director, Broadpeak
- -Devendra Mishra, Senior Manager - Advertising Deployment, Virgin Media
- -Anita Caras, Founder, Caras Consulting
- 16:00 – 16:15 Closing Remarks
- Speaker: Xavier Leclercq, VP Business Development, Broadpeak
What to expect
Across keynote conversations, expert panels, and peer‑level discussions, the forum will explore:
- Monetising streaming and sports rights in a performance‑led advertising market
- The next phase of SSAI, addressable TV and AI‑powered contextual advertising
- Measuring what matters in premium video advertising
- Competing with social and digital platforms while maintaining brand trust and quality
- The future shape of the UK video advertising marketplace
Speakers
Insights and perspectives from senior leaders at:
Sky • Comcast Technology Solutions • Broadpeak • FreeWheel • Virgin Media
Who should attend?
This forum is designed for senior executives and decision‑makers across:
- Broadcasters and streaming platforms
- Adtech and monetisation leaders
- Operators and telcos
- Advanced advertising and commercial strategy teams
Networking
The afternoon includes dedicated opportunities to connect with peers and industry leaders, concluding with networking drinks and canapés.