The future of fandom

Fans are the true MVP: Own the fan relationship from screen to stadium by combining Comcast’s broadcast scale and live sports expertise with personalized engagement, D2C streaming, and deeper first-party data.

Three Ovals with different sports players in each one

Build direct relationships and AI-driven experiences, and monetize beyond the next rights cycle

Engage with fans at the game or through app-driven experiences, and cultivate a loyal community that unlocks new revenue opportunities at scale. 

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Comcast Sports360 connects identity, engagement, distribution, and proof across every fan surface 

Unify fragmented fan signals

into a single, trusted identity layer

Increase retention

and repeat engagement across seasons, events, and properties

Improve decisions

with forecasting, propensity, and performance insights

Make every interaction smarter

by feeding results back into future activation 

One distribution model across every screen

Behind the scenes is a comprehensive broadcast and streaming model that simplifies and consolidates global video and distribution with expansive reach and proven reliability. Comcast Sports360 combines world-class sports programming with AI-powered tools and advanced analytics to elevate the value of every fan relationship.

FAST Channels

FAST channels make it easier and more affordable than ever to add choice, value, and revenue to your video offerings.

Live Events Origination

Explore CTS' Live Events Origination for seamless, high-quality live event coverage. Enhance broadcast operations with reliable, scalable solutions.

A global team to launch, manage, and grow with confidence

Comcast Sports360 brings the best technology and talent together to win the hearts of fans, no matter where they are, no matter where the competition takes place. 

Stay up to date on the latest news

NBC Sports Selects Comcast Technology Solutions For Its Production Of Milan Cortina 2026 Olympic And Paralympic Winter Games

February 04, 2026 · 3 min read

Comcast Technology Solutions Selected by Charter and Cox For Back-End Management and Distribution of Out of Market Sports

December 11, 2025 · 3 min read

Comcast Technology Solutions to create Philadelphia Flyers mobile app and web fan experience

September 02, 2025 · 2 min read

Frequently asked questions

Comcast Sports360 is a broadcast‑grade sports technology platform that connects fan identity, engagement, distribution, and monetization across every surface—from stadium to screen. 

Teams monetize beyond rights by building direct fan relationships, offering memberships, personalized offers, sponsor activations with proof, and cross‑event portfolio monetization.

Comcast Sports360 creates a governed, consented fan identity spine across ticketing, venue, streaming, commerce, and engagement.

Turn your ghost fans into known fans

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