Linear rights management for TV and streaming
Comcast Technology Solutions (CTS) Linear Rights Management (LRM) brings your schedules, audience policies, and distribution rules into one standards-based workflow. Programmers and operators use it to support rights-compliant playback, alternate programming, and accurate program guides on every screen.
What is linear rights management?
Linear rights management is the process of managing and distributing the scheduling and rights metadata that tells video platforms when, where, and on which devices a program can be shown. CTS LRM normalizes that information in SCTE 224, the industry standard for communicating event schedules and audience policies. Programmers and distributors use it to coordinate blackouts, alternate content, and electronic program guide (EPG) updates across linear TV and streaming.
One standards-based workflow for rights metadata
CTS LRM connects content schedules and rights policies to the viewing experience. Programmers send event information once through API-driven ingest. LRM normalizes it into SCTE 224, and operators aggregate it into a single feed for their own workflows.
Govern and execute audience policies
Make programming and alternate-content decisions based on the rights rules you define. LRM can then execute those rules through ESAM to centrally switch regional feeds or carry out every blackout-based SCTE 224 rule.
Built for programmers and operators
Frequently asked questions
SCTE 224 is the Event Scheduling and Notification Interface (ESNI) standard for communicating content schedules, audience definitions, and viewing policies. It extends earlier standards to support blackout domains, regionalization, and dynamic ad insertion. CTS LRM uses SCTE 224 so programmers and operators can exchange rights information in one consistent format.
SCTE 35 carries cue messages inside the video stream, while SCTE 224 sends schedule and policy metadata outside the stream, ahead of time. That lets operators know in advance which audiences, devices, and time windows a rule applies to.
Programmers, broadcasters, and video distributors use LRM to coordinate content availability across audiences, devices, and distribution partners. Programmers communicate schedules and rights policies, and operators aggregate that metadata for their downstream workflows.
LRM sends metadata that describes each viewing restriction and the alternate content to show in its place. Connected distribution and playback systems use it to apply the right policy for the affected audience, device, or time period. LRM can also execute blackout-based SCTE 224 rules through ESAM to centrally switch regional feeds.
No. LRM manages the schedules and rights metadata that inform delivery; it isn't the video transport or encryption layer. It works alongside the distribution and playback systems that deliver content and enforce viewing rules.
Yes. CTS LRM feeds dynamic schedule information into operator EPG workflows, so guide listings line up with both scheduled and alternate programming.
LRM gives programmers and operators a standards-based way to share scheduling and rights policies as delivery moves to IP. Partners keep exchanging the same SCTE 224 metadata as they adopt IP-based and terrestrial fiber delivery.
LRM normalizes and distributes SCTE 224 metadata that describes schedules, audiences, and the policies that apply to them. Connected ad decisioning, distribution, and playback systems use that context to coordinate eligible addressable ad opportunities. LRM doesn't select or insert the ad; it supplies the metadata and orchestration those systems rely on.
Bring clarity to your linear rights workflows
Talk with CTS about simplifying rights metadata, supporting alternate programming, and keeping schedules aligned across your distribution partners.
