The Future of Fandom

Fans are the true MVP: Own the fan relationship from screen to stadium by combining Comcast’s broadcast scale and live sports expertise with personalized engagement, D2C streaming, and deeper first-party data.

Build direct relationships and AI-driven experiences, and monetize beyond the next rights cycle

Engage with fans at the game or through app-driven experiences, and cultivate a loyal community that unlocks new revenue opportunities at scale.

Comcast Sports360 connects identity, engagement, distribution, and proof across every fan surface

Unify fragmented fan signals into a single, trusted identity layer
Increase retention and repeat engagement across seasons, events, and properties
Improve decisions with forecasting, propensity, and performance insights
Make every interaction smarter by feeding results back into future activation

One distribution model across every screen

Behind the scenes is a comprehensive broadcast and streaming model that simplifies and consolidates global video and distribution with expansive reach and proven reliability. Comcast Sports360 combines world-class sports programming with AI-powered tools and advanced analytics to elevate the value of every fan relationship.

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